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Current Events

Data 4 Good Case Competition

Welcome to the Data 4 Good Case Competition, jointly sponsored by the Mitchell E. Daniels, Jr. School of Business master’s programs MSBAIM, MSGSCM and MSM, and the Krenicki Center, Microsoft, INFORMS, Prediction Guard, and Certiport.

At the crossroads of critical thinking, data analysis, artificial intelligence, and communication, this elite case competition is designed to challenge undergraduate and graduate students across the country to compete for $45,000 in prize money.

Registered teams will receive free practice exams and vouchers to complete the Exam AZ-900: Microsoft Azure Fundamentals - Certification*, $99 value/exam available to you at the $40/team case competition registration fee cost!

This holistic experience not only provides an opportunity to use data, technology, process, and research-based methods to make good decisions for good problems but also connects participants to leading data analytics organizations through credentialling and networking.

To register for this event or to view additional information please visit here.

2023 SAS Optimization Challenge Competition

The 2023 Purdue University SAS Optimization Challenge Competition is for all undergraduate and graduate students across the university. This analytics immersion experience provides an opportunity to receive high-quality training in prescriptive analytics using SAS software. Students will learn to formulate and solve common optimization problems using SAS software for 2-3 days, then are challenged to form teams of 3-4 students to solve a challenging case problem. Teams may be composed of all undergraduate, graduate, or a combination of both undergraduate and graduate students.

To register your team for this event and to review detailed information, please visit Choose Competition - Pitch (

Past Events

Statistics and Optimization in Data Science Workshop

The Daniels School of Business' Quant Methods Area and Krenicki Center for Business Analytics and Machine Learning hosted a Statistics and Optimization in Data Science workshop May 26-27, 2023, serving a broad community of people interested in data science and its applications. The event brought to campus more than 20 guest speakers from business and decision sciences, computer science, operations research, optimization, and statistics, and from schools including Columbia University, Cornell University, Duke University, the University of Wisconsin-Madison, the University of Chicago, and many more peer institutions.

Sessions were held over two days on topics including optimization in data science; concentration bounds for statistical learning for time-dependent data; decision-aware learning for global health supply chains; and recent developments in expected shortfall regression.

The workshop was capped by a poster competition for PhD students, postdoctoral fellows, and junior faculty who received a PhD in the past two years, and a banquet featuring Distinguished Professor of Economics Dr. David Hummels as keynote speaker. 

We congratulate the following students for their outstanding poster presentations during the workshop:

First Place: Qiyu Han (Purdue University)

Second place: Subha Maity (University of Michigan) and Zhanyu Wang (Purdue University)

Honorable Mention: Riddhiman Bhattacharya and Pangpang Liu (Purdue University)

Thank you to all who participated in the poster session and to those who attended the workshop!

Krenicki Center Webinar Series - April 22, 2021, 11 a.m. EDT

Collaborating with faculty, students and corporate partners, the John and Donna Krenicki Center for Business Analytics and Machine Learning enhances research and dissemination of state-of-the-art information technologies and analytical techniques to solve your complex data analytics challenges.

Featured Speakers:

Anurag Harsh
has been named LinkedIn’s #1 Voice in Technology, and is the Global Chief Data Officer for the $30 Billion LafargeHolcim Group, the world’s largest building materials company. He leads business re-imagination through AI driven Industry X.0 initiatives across the company’s 2300 operating sites in 80 countries with a focus on sustainability and carbon emission reduction since concrete is the most widely used substance after water. LafargeHolcim fuels the planet's largest infrastructure projects. Anurag has authored 7 books and 500+ articles. He graduated with an MBA and MS from the Massachusetts Institute of Technology and the Wharton School.

Samta Kapoor is a Managing Director at Accenture with over 10 years of experience leading large transformations, helping clients drive innovation and optimizing business processes. At Accenture Samta focuses on growing the Financial Services and the Resources business for Applied Intelligence on the West coast. She is a part of the high value consulting team. She enjoys using her technical and business skills to help clients achieve their strategic goals by “Thinking in the New.” Working in Chile and Argentina has given her global exposure and a beginner level proficiency in Spanish. She earned an MBA from Northwestern’s Kellogg School of Management, has a master's degree in Engineering Management from Duke University, and is an Electronics and Telecommunications engineer.

Krannert School of Management Accenture

2022 Daniels School of Business Data Analytics for Good Competition

Jointly-sponsored by School of Business Master's Programs, the Krenicki Center for Business Analytics & Machine Learning, #Microsoft, #SILInternational, and #INFORMS, the largest professional analytics organization in the world. This elite analytics competition challenges undergraduate and graduate students all across the country to compete for $25,000 in prize money!

  • In Phase I of the competition, students participated in training from Microsoft expert trainers on Azure and AI fundamentals and also received FREE practice exams and certification vouchers on their state-of-the-art Azure platform. All students will received a badge for completing these training courses.
  • In Phase II of the competition, teams of students were then tasked to apply that learning using Microsoft and open-source tools to develop a solution to a problem provided by SIL International. Students teams were ranked by their performance on the leaderboard.
  • In Phase III, the top three undergraduate and graduate student teams were invited to Purdue University-West Lafayette for in-person presentations of their solution. These teams will were provided FREE housing and food accommodations and treated like the rock stars that they are. Student teams were expected to present their work by aligning it to the INFORMS Certified Analytics Professional (CAP) 7 JTA domains (e.g., Business Problem Framing, Analytics Problem Framing, etc.), while showing the potential business or social implications that their approach could have that is different from others.

2022 CIST Conference


Kindly supported by the Blake family, the Krenicki Center sponsored a special panel discussion as part of the annual Conference on Information Systems and Technology (CIST) held in downtown Indianapolis on October 15-16. The theme of the panel discussion focuses on technology, diversity (and inclusion), and social justice. The panel discussion was hosted by Professor Karthik Kannan, the former Academic Director of the Krenicki Center. He was joined by three panelists, who are all experts in their chosen fields and thought leaders on the panel’s theme about technology and inclusion. Professor Olivia Sheng is the Presidential Professor at the University of Utah and the President of INFORMS Information Systems Society. Professor Rakesh (Ricky) Vohra is the George A. Weiss and Lydia Bravo Weiss University Professor at University of Pennsylvania. Mr. Monark Vyas is the Managing Director at Accenture and the Lead of Accenture’s AI @ Products.

The panel discussion was joined by the participants of the conference. This year, CIST hosted more than 400 participants (with over 350 in-person attendees), the largest in its history. Faculty members and PhD students from Purdue's business school, across multiple areas such as MIS, Quant Methods, and Marketing, attended the panel discussion. The Krenicki Center sponsored the registrations for all business PhD students who attended the conference and the panel discussion.

CIST is a premier annual conference in the field of MIS. It is often held in conjunction with the INFORMS Annual Meeting. This year, over 6,000 people attended in the INFORMS Annual Meeting. If you have any questions or want to know more about the event, please feel free to contact Professor Zaiyan Wei (

Welcome New BAIM Undergraduate Program!

The Krenicki Center is proud to have sponsored the first event callout for The Business Analytics and Information Management Student Association, which was formed to advocate and support the students of the new BAIM undergraduate program. The Association is involved in the community and working towards improving BAIM students’ experience at Purdue. They serve as representatives of BAIM students by gauging their needs, addressing their questions, and working closely with the BAIM administration and leadership as thought partners.

The event was held on September 6, and aimed to reach as many students as possible, providing them with a great opportunity to network with each other and many professionals. There were four areas of focus during the callout by answering questions about internship, connecting BAIM students with professors, connecting students with each other, and introducing the Krenicki Center to students. The callout was hugely successful with 80 BAIM students participating, and benefiting from at least one of the four focuses we planned out.



Showing Stamina

smiling Stamina case competition students

A 2018 alumna has circled back to the School of Business to again participate in a case competition — this time as CEO of her own startup, presenting a case to current students. 

Christine Rasquinha is a graduate of the 3+2 program that allows high-achieving students to earn both their undergraduate and master’s degree in only five years. She recently returned to Purdue for the STAMINA case competition that requires teams of students to solve a business challenge.

Click here to read more.

Esport Data Hackathon: 24 Hour Challenge

Esport Data Hackathon Winning Team along with BIAC Director Karthik Kannan, BAIM Program Director Matthew Lanham, and SportsUnited Rep Oliver Wells

The winning team: team TSM.
Team members: Joshua Allen, Thomas Chen, Stefany go, Shubhankar Sinha and Patrick Tirtapraja.

Nov 9th - 10th, 2018

Purdue's Krenicki Center for Business Analytics & Machine Learning partnered with Discovery Park, Integrated Data Science Initiative (IDSI), and SportsUNITED to bring an exciting Esport Hackathon to the Mid-West. Centered on the Purdue University Campus, West Lafayette, IN teams competed in a 24-hour Challenge, using cutting-edge technology (Machine Learning, AI, AR/VR, NLP, Immersive Media, Machine Vision, Blockchain) to develop innovative data solutions that solve problems for Data Visualizations and Predictive Analytics to support Fan Experience,  eAthlete Training & Performance.

The photo is of winning team along with Krenicki Center Director Karthik Kannan, BAIM Program Director Matthew Lanham, and SportsUnited Rep Oliver Wells.

Go to the link for more information:

Purdue/IU Case Challenge Sponsored by Eli Lilly

Nov 9th - 10th, 2018

All participants of Purdue/IU Case Competition sponsored by Eli Lilly

All participants of Purdue/IU Case challenge

Winning team of Purdue/IU Case Challenge

The winning team of Purdue/IU Case Challenge

STAMINA4- IT/Analytics Case Challenge

STAMINA4 ITAnalytics Case Challenge Winning Team

The winning team along with our corporate judges and Krenicki center director

Similar to real-world business projects, the STAMINA4 case competition is an intensive, experiential learning opportunity that allows students to showcase their critical thinking and analytical abilities, communicate their ideas, and demonstrate mental tenacity.  STAMINA4 participants only have four hours to analyze a case and create a presentation to share their recommendations.

The STAMINA4 IT/Analytics Winning Teams: 
1st place Team Analytica consisting of team members:  Juilee Bhosale, Kiran Samayam, Lorena Bustamante and Sonia Daryani.
2nd place Team Savy consisting of team members:  Ananth Nath, Shubham Gupta, Vijaya Rani and Yuvraj Gupta.
3rd place J.A.K.Z Consulting Group:  Alec Riedman, Joseph Sawicki, Kristen Scully and Zoe Jordan.
4th place Winter is Coming:  Fandy Fauzi, Jung Choi, Priyanka Jain and Srijan Saurabh.

The photo is the winning team along with our corporate judges and Krenicki center director Karthik Kannan; Clare Harshey with Crane Division, Susan Rowe with Ogilvy Neo, Dave Suwanski with Nielsen and Bhagat Kandula with Wabash National.

Data Science for Business and Economics Conference

Data Science for Business and Economics Conference

May 24th - 26th, 2018

The objective of this conference was to feature speakers from business, economics, statistics, computer science, engineering, and other areas as they explore the use of data science to solve real-world problems.

2017 Dawn or Doom Data Dive

The Krenicki Center for Business Analytics & Machine Learning and Information Technology at Purdue (ITaP) recently joined together to offer a unique opportunity to Purdue's full time undergraduate and Master's students to work on a real-world data analytics problem faced by CISCO, utilizing a dataset provided by the company. Interdisciplinary student teams analyzed the dataset to come up with recommendations. The top seven teams presented their findings to a panel of judges consisting of senior executives. The winning team was KIME Consulting comprised of Chung Tang from the school of business, Qi Meng from the college of science, Ruoxuan Zhao from the school of business and Xin Wei from The college of health and human sciences.


Winning team KIME Consulting being presented with their winning check by Krenicki center Chair Professor Prabuddha De and ITAP Vice President and System Chief Officer Gerry McCartney along with Corporate Judges Jeff Cristee with CISCO, Vinu Thomas with Presido; Dewand Neely with the State of Indiana and event organizer Associate Professor of Management Mohammad Rahman.  

2017 Dawn or Doom Date Dive Presentations

2017 STAMINA4 IT/Analytics

2017 Stamina4 IT Analytics Winning Team

2017 STAMINA4 IT/ANALYTICS winning team including two of our corporate judges; Dave Suwanski with Nielsen Company and Mike Courtney with Accenture Operations; 
Winning team members were: 
Christine Rasquinha 
Siddhanth Rajagopolan 
Mike Hansen (missing from the picture)  
Randy Wang

Krannert-Walmart Data Dive

April 2-3, 2016

Teams from Northwestern University and the Georgia Institute of Technology won the inaugural Krannert-Walmart Data Dive on the campus of Purdue University on April 2-3. Each team took home $5,000 in prize money.

A total of 17 teams from 11 universities took part in the competition. Graduate and undergraduate students used Walmart trend data and were tasked with developing solutions in two areas—customer segmentation and predicting products for efficient shelf space usage.

Several Walmart executives were on hand for the 24-hour competition, including Karenann Terrell, executive vice president and chief information officer.

“You won’t find the kind of commitment these students displayed during the competition very often,” Terrell said. “I was incredibly impressed by the breadth and insight of the questions we were asked.”

For Northwestern student Eric Lundquist, who was part of the winning team in customer segmentation, the competition provided real-world perspective to what he is learning in the classroom.

“Statistics are only useful in the extent to which they provide business value and can be communicated clearly and understood fully. We spend a lot of time considering the business value and actionability of our approach, which is something that doesn’t always come up in some of our more technical academic coursework,” Lundquist said.

Georgia Tech’s Brian Burns said his team found the large amount of information allowed them to drill deeper into the company’s issues. “I’ve had experience with data-driven decisions prior to this competition, but what Walmart’s data set highlighted is that strategic decisions can become more granular as the volume and variety of information becomes larger,” Burns said.

In addition to the winning schools and the host team from Purdue, the competitors included entries from Indiana University, Michigan State University, Ohio State University, University of Illinois at Champaign-Urbana, University of Iowa, University of Maryland, University of Rochester and University of Texas-Dallas.

The competition is believed to be the first data dive on a college campus. It was organized by Mohammad Rahman, associate professor of management at Purdue’s Krannert School of Management, and was the first major activity conducted by Purdue’s Krenicki Center for Business Analytics & Machine Learning.

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