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MS Business Analytics and Information Management Experience

Get ready for rich academic and personal experiences. In addition to the variety of student organizations, the thunderous atmosphere of premiere intercollegiate athleticsand the unique arts and entertainment scene Purdue University has to offer, the Daniels School of Business is a gateway to career-building experiences.


If you are interested in entrepreneurship, Purdue is the place to be. As a leading academic and research institution, technologies invented at Purdue have improved lives around the world. - It's why Fast Company named Purdue University one of its "Brands that Matter" in 2021 and 2022. - Whether you want to take classes on entrepreneurship, participate in business plan competitions, network with entrepreneurs, or start your own company, there are myriad opportunities on campus and within the Lafayette/West Lafayette communities.

Campus Resources

The Burton D. Morgan Center for Entrepreneurship is an interdisciplinary entrepreneurship research center located on Purdue’s campus. The center sponsors several programs, including a Certificate in Entrepreneurship and Innovation, a Technology Realization Program and the Entrepreneurship Leadership Academy. In addition, the center also sponsors an annual Business Plan Competition and elevator pitch competition.

Discovery Park is a research and learning complex consisting of eight core centers, including the Burton D. Morgan Center for Entrepreneurship. Discovery Park was founded in 2001 and has attracted more than $550M in sponsored research opportunities for Purdue since its inception. Within Discovery Park, you will find over 100,000 square feet of laboratory space and 90,000 of office space. Over 4,000 students and faculty members are using Discovery Park’s interdisciplinary approach to solve our society’s greatest challenges. Projects range from improving cancer treatments to discovering new technologies to boost Indiana’s manufacturing economy.

The Purdue Foundry, established in 2013, is an entrepreneurship and commercialization hub in Discovery Park's Burton D. Morgan Center for Entrepreneurship whose professionals help Purdue innovators create startups. Managed by the Purdue Research Foundation, the Purdue Foundry received the 2014 Incubator Network of the Year by the National Business Incubation Association for its work in entrepreneurship. For more information about funding and investment opportunities in startups based on a Purdue innovation, contact the Purdue Foundry at

Purdue Research Park is a great place to start or grow your high-tech company. The West Lafayette Center is home to the largest cluster of technology companies in the state and is the largest university-affiliated business incubation complex in the country. Residents of the park have access to Purdue University resources, as well as low/no cost professional services, child care services and a fitness center.

Located in the Herman and Heddy Kurz Purdue Technology Center in the Purdue Research Park, the Purdue Office of Technology Commercialization helps entrepreneurs understand their options with regards to patenting and licensing their innovations. In some cases, OTC works with entrepreneurs to form startup companies and may help identify investors and members of the organization’s leadership team.

The Business Technology and Entrepreneurship Club exists to foster a passion for technology and entrepreneurship amongst students and faculty within the Purdue community. The club was started by Purdue MBA students, but many of its events are open to the public. The organization hosts networking sessions with technology companies and participates in entrepreneurship competitions, including the Burton D. Morgan Business Plan competition.

The Innovation and Entrepreneurship landing page provides resources for entrepreneurs at any level. Guidance on starting a company to funding an innovation to learning about entrepreneurship can be found here.

The Anvil is a co-working space at Purdue University that serves the unique needs of passionate students, acting as the center of creative culture in West Lafayette. The Anvil focuses on providing local and student-run startups affordable office space as well as access to some of the best engineering talent in the country.

The Greater Lafayette community is a safe, convenient and vibrant place to study or to launch a business.

Leadership Experience

Purdue University prides itself on its ability to strengthen tomorrow’s global leaders. We build our acclaimed master’s programs to empower our students, developing their leadership skills by increasing their self-awareness through real-world exposure and copious feedback.

At Purdue University, you’ll know exactly where you stand today and how far you’ll rise tomorrow.

The Purdue experience includes our Launching Global Leaders (LGL) class, which will give you the opportunity to learn from leaders in a variety of different business fields and sectors. You’ll also take action in comprehensive courses designed to challenge you, and by graduation, you’ll have mastered these highly specialized skills and abilities. .

Leadership is a set of skills you must exercise to acquire. These skills can be put to use both within the context of a leadership position and throughout your everyday life, every time you interact with those around you. You can employ leadership skills as a contributing member of a group, club, family, organization, company and more.

The Daniels School of Business has identified fourteen leadership competencies which define global leaders. Our students will have the unique opportunity to take an assessment based on these competencies and then, throughout the program, refine these abilities to become a better leader.

Your time at Purdue will be filled with challenging but powerfully rewarding academic experiences.

You will gain an understanding of the material through both study and practice, bolstered by abundant feedback from Purdue’s experienced and capable staff. Combined with lectures and reading, the case method is widely used in many of the courses. You will also be able to participate in hands-on consulting projects, gaining insight and solving problems for various companies.

After you’ve earned a master’s degree from the Daniels School of Business at Purdue University, you will have both the academic understanding and practical experience you need to succeed in business.


The world is a much smaller place now than for business leaders of the last century. As globalization extends through technology, it’s increasingly important to advance your global capability. Today’s leaders must choose to adopt an international mindset or become obsolete.

At Purdue, you will be immersed in an incredibly diverse culture – our gifted students hail from all walks of life. You’ll have the opportunity to study abroad, participate in a global business project and network through meaningful connections of alumni worldwide from the Daniels School of Business. Whether you want to work in Indiana or India, you’ll be able to find a Purdue alumnus or faculty member in your neck of the woods who can give you a leg up in business. The Purdue experience delivers the global exposure your career needs.

How can you benefit your community or society? How can companies do the same? With increased global awareness comes a rising sense of social responsibility. Purdue students, staff and alumni alike have an increasingly tangible sense of their global impact and are committed to rousing positive change.

When we talk about corporate and social responsibility, we are talking about the ways you and the companies or organizations you are involved with are using knowledge, skills, resources and business practices to create change for good.

At Purdue, you will have the opportunity to make a difference through student organizations, business ventures, and other opportunities to positively impact individuals, communities or even the world.

Our curriculum’s emphasis on hands-on learning will prove invaluable in helping you take your career to the next level. The project experience you’ll earn at Purdue will teach you to take a project from start to finish, work successfully with team members, effectively lead and so much more.

At the end of the day, as a business professional, you need to drive results which trigger upward mobility for your company (and career). After your Purdue experience, you’ll be prepared to steer.

Experiential Learning

The MSBAIM Experiential Learning course (MGMT 690 Industry Practicum) provides our graduate students the opportunity to apply the knowledge from their studies in an applicable area via a thesis or project. This course is ideal for students who will pursue analytical-type careers (e.g. data analyst, data scientist, decision scientist, business consultant, etc.), and it is designed to polish and integrate the knowledge and skills you developed from your masters-level coursework by successfully developing an analytics solution with an industry partner.

Most of your time will be devoted to working with your project teammates to provide the answers and deliverables specified by the partner. Projects usually have 3-5 members per team and are assigned based on feedback and interest of each student. Every student will discuss their career placement goals and post-Purdue interests with Professor Lanham prior to beginning the program in June.

After student feedback has been received, projects will be scoped out with many industry partners to provide students the most customized experimental learning opportunity available. Often several students will have similar domain interests (e.g. retail, consulting, sports, etc.) and or job placement goals. Those students will team up to tackle a project together.

If you have any questions about project opportunities, please contact Professor Lanham at

Connect with a current student

Choosing the right school is a big decision, one that’s difficult to make on your own. Speaking to students who’ve been through the process can make a huge difference. With the chat feature on this website, you can select and connect with current students who’ve been in your shoes and found a similar path. You’ll get an insider’s view, find common ground, and hear real stories about your future school. Learn what it takes to succeed, what the professors are like, and what social scene offers — anything and everything you’re wondering about the Daniels School of Business!

Future Edelman Award

Select MSBAIM industry practicum students have a new analytics contest to compete in, one that will help prepare them for a top competition in their field. 

The Future Edelman Impact Award and contest aims to inspire students to produce their best data work and to strive to be a finalist or winner of a future INFORMS Edelman Award.

Find out more