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MS Marketing Curriculum

Marketing is a fast-growing, rapidly evolving field with exciting new technologies. Organizations are hungry to fill the gap in their marketing teams with tech savvy, analytical and creative professionals.

The Mitchell E. Daniels, Jr. School of Business prepares students with the latest technologies and fundamentals of marketing to prepare them for consulting, product development, pricing, launch, and data-driven marketing research and UX/UI design. Our Master of Science in Marketing (MSM) program prepares students to fill the need for analytics in marketing ventures and leverage technology in one of the fastest-growing business fields.

Your Coursework



To earn a Master of Science degree in Marketing (MSM), you must complete 33 credit hours of coursework including a robust curriculum covering analytics, communication, and strategy.

Core Classes

Credits Course
2 Analytics and Marketing for Managers
2 Digital Marketing Strategy
2 Marketing Analytics
2 Marketing Consulting projects
2 Marketing Management
2 Marketing Research
2 Persuasive Communication
2 Pricing Strategy and Analysis

Elective Classes

Credits Course
2 Analytics for Social Media Marketing
2 Brand Management
2 Business Marketing
2 Consumer Behavior and Marketing
2 Customer Analytics
2 Data Driven Marketing
2 Digital Marketing Applications
2 New Product Development

Business Electives

Students can take up to 8 credits in free elective courses – any MGMT, OBHR, ECON >500 course.

For more details on the MSM curriculum, we encourage you to download our detailed plan of study.

Discover the MSM Plan of Study

If you would like to receive more information about the MS program in marketing, please fill out the form and a program specialist will be in touch.


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We also have availability to meet with you virtually to discuss how your goals align with our curriculum, community, student experiences, and outcomes to determine if Purdue is the right fit for you!

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