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vernon smith experimental economics laboratory

The Vernon Smith Experimental Economics Laboratory (VSEEL) is a state-of-the-art facility for laboratory data collection for economics, management, and other social sciences. It is located in rooms 701 and 713 of the Krannert Building in the Daniels School of Business at Purdue University.

Named in honor of the former Purdue Professor and 2002 Nobel laureate Vernon Smith, VSEEL is used by Purdue Department of Economics faculty and students, who conduct experimental research in a variety of economics and management areas. Please select an option from the menu above for more information on people, research, facility details and more.

Many VSEEL graduates have embarked on highly productive research careers, including several award-winning young scholars.

The Daniels School of Business' new Center for Behavioral Economics, Experiments and Public Policy will host its first workshop in May 2024.

...do what all good scientists do. Experiment! Make it your motto day and night. Experiment! And it will lead you to the light. The apple on the top of the tree is never too high to achieve. So take an example from Eve: Experiment! Be curious, Though interfering friends may frown. Get furious at each attempt to hold you down. If this advice you’ll only employ, the future can offer you infinite joy and merriment. Experiment, and you’ll see!

- Cole Porter (1933)