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Office of
Business Partnerships

Building collaborative engagement 

The Office of Business Partnerships at Purdue University’s Mitch Daniels School of Business creates and provides solutions to the business challenges of today and the future.

Dedicated Daniels School professionals streamline opportunities for industry partners and alumni to connect with students and faculty beyond the traditional classroom setting. The partnerships office helps companies solve business challenges through consulting-focused experiential learning projects across all business functions via course-based engagements or contracts with our centers.

Applying the power of data to serve industry needs is in the Office of Business Partnerships’ DNA. Moving beyond theory into real problem-solving is a call to action our office takes seriously. We understand organizations large and small face uncertainty, rapid technological changes and the continuous need to train employees and cultivate new talent.

Let’s get started, together.

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The power of collaboration

There are so many ways we can work together to create and nurture a rewarding partnership that benefits your organization. Explore the opportunities that make up the core of a strategic partnership with Purdue and the Daniels School.

Partnerships in action

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Best Equipment Availability

In this project, students helped the company develop actionable, equipment-quality insights from their excellence team. The insights took form in analyzing many different areas of the business, from manufacturing to industry benchmarking.

New Medical Technology Marketing Strategy

In this project, students worked as consultants to find strategic marketing tactics for the company. As the company develops an ear-based blood pressure monitoring system, they need help creating a comprehensive plan for market support.

Winery Strategic Marketing Plan

For this project, student teams helped develop a strategic marketing plan for a local winery. Using marketing principles like the marketing mix, students will identify key opportunities based on locality, memberships, event attendance, online sales and target audiences. With these, they will see areas that the winery can also expand into either now or in the future. The winery would like for students to describe their current marketing segments and see how they can further transform it to expand into other areas.

Mike Pettit
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Academic and industry partnerships bring together the best of industry-specific and cutting-edge business knowledge to craft new and innovative ideas.

Mike Pettit
Senior Vice President and Chief Financial Officer, Wabash

Read the full story about our collaborative partnership with Wabash.

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When we explore different avenues through what the students help us understand, that opens up new ways of solving the problems that we face.

Dave Teeter
Vice President of Talent and Organizational Effectiveness, Wabash

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What's really impressed me is [the students are] clearly getting a lot of training very early on. They’re well prepared for what's going to be required of them as they move from the academic world into the business world.

Michael Day
Executive Director, Engine Business Segment, Off-Highway Finance, Cummins

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HELPER FIELDS

Outputs whether or not the respondent is Partnership and whether they are wishing for support from the Business Partnerships or Career Services Team. Field is needed because FormAssembly doesn't work well with deeply nested IF statements in JS.

Outputs whether or not the respondent is Faculty and whether they are wishing for support from the Business Partnerships or Career Services Team. Field is needed because FormAssembly doesn't work well with deeply nested IF statements in JS.

Used to output the proper User or Queue ID of the Case Owner. Field needed to properly set Case Owner on connector based off of respondent's support selection.

Variable for housing the Queue ID for the DSB Business Partnerships Office Team.

Variable for housing the User ID for the head of DSB Career Services (Claudine Meilink)
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