Building collaborative engagement
The Office of Business Partnerships at Purdue University’s Mitch Daniels School of Business creates and provides solutions to the business challenges of today and the future.
Dedicated Daniels School professionals streamline opportunities for industry partners and alumni to connect with students and faculty beyond the traditional classroom setting. The partnerships office helps companies solve business challenges through consulting-focused experiential learning projects across all business functions via course-based engagements or contracts with our centers.
Applying the power of data to serve industry needs is in the Office of Business Partnerships’ DNA. Moving beyond theory into real problem-solving is a call to action our office takes seriously. We understand organizations large and small face uncertainty, rapid technological changes and the continuous need to train employees and cultivate new talent.
Let’s get started, together.
TOP 8
Public University in the U.S.
QS World University, 2025
TOP 10
Most Innovative Schools in the U.S.
7 Years Running
U.S. News & World Report, 2025
BRANDS THAT MATTER
For the 4th year in a row, Purdue is the only university on Fast Company’s Brands That Matter list.
There are so many ways we can work together to create and nurture a rewarding partnership that benefits your organization. Explore the opportunities that make up the core of a strategic partnership with Purdue and the Daniels School.
Enhance your organization's leadership capacity by investing in their development through a residential, online or hybrid degree program, certificate courses or a custom offering.
Collaborate with our centers of excellence and expert faculty researchers to gain access to top thought leadership.
Develop future team members while filling your most challenging positions. Your next hire could be that talented intern, a stellar full-time candidate or a transformational executive you meet through a tailored recruitment strategy designed for your company.
Join forces with our expert faculty and top students to create a consulting project that will define and test solutions for your pain points.
Drive industry and academic innovation through board membership, mentoring, guest lectures and curricular guidance.
For this project, student teams worked with a startup to analyze how successful their product can be if launched. They worked on understanding the current consumer market and how other companies are currently targeting those groups. The marketing would be for a mobile dog exercise service, and the startup needs to understand how strong their product can be in the market. Students used marketing principles to work on this project. Eventually, the startup wants to franchise its product, so having a recommendation that supports a sustainable expansion is also required to make this project a success.
Teams composed of 3-4 students identified two firms' income statements in Excel and built vertical and horizontal analyses to then compare the two firms on any noticeable differences by building relevant charts. After manually doing this in Excel, they then had to repeat the analyses and charts using Artificial Intelligence (AI). When using AI, details about the input prompts and outputs had to be recorded. The differences produced by the students first and then AI had to be analyzed to see if any further information was helpful in identifying firm financials.
The project was to assist a local non-profit organization in expanding their geographical reach and inclusiveness to individuals from diverse backgrounds. The business challenge was to develop a comprehensive marketing campaign to broaden the company’s market reach.
Academic and industry partnerships bring together the best of industry-specific and cutting-edge business knowledge to craft new and innovative ideas.
Mike Pettit
Senior Vice President and Chief Financial Officer, Wabash
Read the full story about our collaborative partnership with Wabash.
When we explore different avenues through what the students help us understand, that opens up new ways of solving the problems that we face.
Dave Teeter
Vice President of Talent and Organizational Effectiveness, Wabash
What's really impressed me is [the students are] clearly getting a lot of training very early on. They’re well prepared for what's going to be required of them as they move from the academic world into the business world.
Michael Day
Executive Director, Engine Business Segment, Off-Highway Finance, Cummins
