PARTNER Projects

The student team was tasked with developing a change management strategy that would enhance communication between leadership and front-line employees across both centralized and decentralized business units. The strategy was to focus on selecting appropriate communication tools, platforms and frequencies, as well as optimizing meeting structures, including content, metrics, attendance and cadence. Additionally, the team was expected to consider policies, feedback loops and accountability mechanisms within the constraints of existing resource limitations. The final deliverables should offer clear guidance on communication platforms, content and reporting structures to create a more connected and efficient work environment.

• A comprehensive analysis of current communication practices and inefficiencies
• A set of recommendations for communication platforms, tools, and methods tailored to the company’s decentralized and centralized units
• A redesigned meeting structure with clear guidelines on content, attendee participation, and frequency
• Proposed policies for feedback loops, accountability mechanisms, and performance metrics
• A roadmap for implementation, with a focus on achievable solutions given the company’s existing resource constraints
• Access to survey current employees and digest data collected

The student team delivered a detailed change management strategy that included:

• A comprehensive analysis of current communication practices and inefficiencies
• A set of recommendations for communication platforms, tools, and methods tailored to the company’s decentralized and centralized units
• A redesigned meeting structure with clear guidelines on content, attendee participation, and frequency
• Proposed policies for feedback loops, accountability mechanisms, and performance metrics
• A roadmap for implementation, with a focus on achievable solutions given the company’s existing resource constraints

The final recommendations aimed to foster a more connected and efficient work environment by streamlining communication, ensuring accountability, and improving cross-functional collaboration.

MGMT 69000 Industry Practicum

Business Analytics Purdue University Daniels School of Business Online MS Business Analytics

Create a 10-minute presentation that provides an overview of market conditions, financial analysis, and economic sensitivity analysis. Based on this, recommend which product the company should focus on.

The students conducted research on industry and government standards. They performed an NPV analysis for each product to identify the best way forward financially. They then presented their findings from an economic sensitivity analysis and identified factors that could alter the recommendation of the optimal product to focus on.

Each team submitted a recorded presentation with documentation that was judged by alumni and faculty. The top five teams presented their research findings, NPV analysis, and economic sensitivity analysis along with the recommendation of which product to focus on. Further, the partner gained creative insights into how they should consider economic sensitivities in their decision-making process.

MGMT 310 – Financial Management

Daniels School of Business

Develop a data-driven model or framework to determine the optimal locations and sizes of vehicle pools, guided by insights into customer demand for access.

Key Datasets:

• Telematics data
• Asset Management Platform
• Storage location data
• Market demand data

Context Data:

• Company research
• Industry research
• Operations and logistics research

The student team created a configured data model and code that is able to be taken in-house to reproduce optimized recommendations. They delivered a report that included research findings, the solution approach, insights gained, the recommended model, and next steps for the company. They then presented the final product to the leadership team using a PowerPoint deck.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

The project's goals were to research and understand internal and external DE&I strategies while evaluating best practices across people, sales and marketing, operations, and community functions, as well as understanding the brewery's unique culture through its mission, vision, core values, and commercial priorities. Finally, develop and propose a DE&I strategy for the brewery with actionable routines and resources to maximize the effectiveness and sustainability of the strategy.

• Internal research through meetings and discussions.
• External benchmarking and SWOT analysis.
• Assessment of the brewery's mission, vision, core values, and commercial priorities.

• An integrated DE&I strategy tailored to the acquired brewery and AB InBev.
• An executive summary with an operating budget for implementation.
• A virtual presentation and detailed documentation including methodologies, strategies, outcomes, and recommendations.

The team developed an integrated DE&I experience that is still unique to acquire the brewery's specific structures and individual culture while maintaining the larger company culture and operational procedures. This executive summary was presented to leadership, inclusive of an operating budget for implementation across all functional channels, including sales, distribution, manufacturing, etc.

Human Resource Management Purdue University Daniels School of Business MS Human Resource Management

The primary goal is to optimize the company’s backlog management process by addressing the following:

• Quantify differences between customers' true needs and requested delivery dates.
• Develop a scalable method for collecting data on customers' immediate needs.
• Create a weighting system to prioritize customers based on needs and potential returns.
• Aggregate and report information to reduce ad hoc escalations and questions.
• Integrate new processes with the existing backlog management system.

• Primary data sets in Excel.
• Specific identified data sets.
• Alteryx for data connectivity.
• Tableau for data visualization.
• Microsoft Office for presentations and documentation.
• Individual laptop accessibility to each team member.

• An algorithm for measuring and allocating supplies against demand.
• A documented backlog management strategy with stakeholder support.
• Defined organizational roles and responsibilities.
• Pilot tools and reports for new process deployment.
• A virtual presentation, detailed project report, research documentation, solution approach, insights, recommended model, and other partner-requested items.

The project aims to deliver an analysis and an algorithm for measuring and allocating limited supplies against demand, a documented backlog management strategy supported by stakeholders, defined organizational roles and responsibilities, and pilot tools and reports for new process deployment.

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

The primary goal was for student teams to:

• Analyze the company’s current supply chain structure, systems and vulnerabilities.
• Identify strategies to enhance transparency and data visibility across suppliers and partners.
• Recommend diversified sourcing models to reduce reliance on single-source suppliers.
• Propose risk management frameworks aligned with industry best practices.
• Suggest modernization opportunities for digital systems and operational processes.
• Create impact flow analyses for two disruption scenarios to inform future risk mitigation planning.

• The industry partner provided an overview of existing supply chain processes, recent disruptions and internal performance data.
• Students conducted industry benchmarking, academic research and stakeholder interviews.
• Tools used included supply chain mapping, SWOT analysis, risk assessment matrices and ERP evaluation frameworks.
• Disruption scenarios — a rail strike and fire at a key supplier facility — were modeled to analyze upstream and downstream impacts using impact flow charts.

Student teams delivered a comprehensive supply chain resilience strategy and executive-level presentation. Key deliverables included:

• A phased roadmap for implementing diversified sourcing and digital modernization.
• A supplier risk scoring model and monitoring system.
• Technology recommendations to increase supply chain transparency and responsiveness.
• Risk impact flow charts detailing the effects of the rail strike and fire disruption across supply chain nodes.
• Long-term risk mitigation strategies tied to sustainability and growth objectives.

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

The goal is to deliver actionable insights and strategies that align with the business’s vision and objectives, ensuring a seamless transition to a strong online presence.

Student teams acted as marketing consultants, conducting a comprehensive analysis of the company’s existing digital presence and identifying opportunities in the online marketplace. This included researching viable selling platforms, evaluating the current website and crafting a digital advertising strategy. The project concluded with a client-ready presentation and supporting documentation.

• eCommerce Platform Analysis Document: A comprehensive, research-based report was developed comparing Amazon, Shopify, Etsy and other relevant eCommerce platforms. The analysis covered each platform’s pros and cons, fee structures, logistics considerations, audience reach and brand alignment. The report concluded with tailored recommendations aligned with the business’s specific goals.
• Google Ads Strategy Brief: A strategic brief was created outlining high-performing keywords supported by data, along with recommended ad copy and calls-to-action. It also included targeted advertising strategies and budget guidance to help optimize the effectiveness of future Google Ads campaigns.
• Website Optimization Recommendations: Visual mockups and annotated recommendations were developed to propose improvements to website layout and conversion paths, refine messaging and user flow and implement SEO best practices, all aimed at enhancing overall site performance and user experience.
• Shopify Add-On & Upselling Strategy: A curated list of recommended Shopify apps and plug-ins was presented, featuring tools for cross-selling and upselling, customer reviews and trust-building, inventory and shipping integrations, and product customization and bundling options to support sales growth and operational efficiency.

A presentation was delivered summarizing core research findings, key strategic recommendations and visual examples to guide the client in envisioning the next steps.

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing

The primary goal was for student teams to:

• Formulate the business problem into an analytical problem suitable for data modeling.
• Clean and preprocess classified and unclassified customer comment data.
• Develop and apply machine learning models to cluster and categorize comments effectively.
• Identify gaps and new insights in unclassified data through analysis.
• Communicate findings clearly and deliver actionable recommendations to stakeholders.

The project focused on:

• A classified subset of customer comments for model training.
• An unclassified subset of customer comments for testing and discovery.
• Students chose their preferred tools such as Python, R, or Excel to perform analysis.
• Biweekly virtual office hours facilitated stakeholder engagement.

Student teams delivered:

• Cleaned datasets and initial exploratory data analysis observations.
• A trained and tested model to categorize customer comments.
• Analysis of unclassified comments highlighting potential new themes and gaps.
• A final presentation of insights and recommendations to business stakeholders.
• Documentation of methodology and code to ensure reproducibility and clarity.

Business Analytics Purdue University Daniels School of Business BS Business Analytics and Information Management

Develop a market-tested launch plan that defines the customer experience, creates messaging aligned with customer needs, and provides pre- and post-launch recommendations. The plan was to be informed by interviews with manufacturing leaders, research on ERP system limitations, and evaluation of how to effectively demo a fully customizable product.

• Interviews with small manufacturing company leaders
• Research on ERP system capabilities and gaps
• Market research on small business technology adoption

• Company strategy and platform development materials
• Industry trends in manufacturing technology, AI, and IoT
• Best practices for technology product launches

• A defined customer experience model
• Market positioning and key messaging tailored to manufacturing CEOs
• A demo and trial approach for showcasing a customizable product
• Pre- and post-launch action plans
• A presentation of findings and recommendations to company leadership

Purdue University Daniels School of Business Boilermaker Consulting

The primary goal was to coordinate marketing efforts that led to significant improvements in the company’s market presence and engagement

• Implement a digital marketing strategy and employing methods such as social media campaigns, search engine optimization (SEO), Google Ads and the development of Key Performance Indicators (KPIs) to measure the campaign's effectiveness
• Implement a traditional, in-person marketing strategy to compliment digital efforts
• Construction of a Diversity, Equity, and Awareness (IDEA) growth plan, and increasing overall market awareness of the company

1. Company supplied financial data related to marketing
2. Company provided samples of former traditional marketing campaign efforts
3. Microsoft Office for presentations and documentation.

The solution was developed using a dual approach:

• Student Team 1: This included social media campaigns, SEO, Google Ads, financial analysis and the development of KPIs.
• Student Team 2: This involved strategizing in-person engagements, constructing an Inclusion, Diversity, Equity, and Awareness (IDEA) growth plan, and increasing overall market awareness of the company.

The coordinated marketing efforts offered improvements in the company’s market presence and engagement with a goal to increase social media following, higher search engine rankings, enhanced digital visibility and greater participation from various communities across the 13 targeted counties.

Business Administration Purdue University Daniels School of Business BS General Management

The goal is to create actionable recommendations that align with the start-up’s objectives, resonate with its target users and establish a strong market presence.

Student teams collaborated with the game developer to define gameplay mechanics, assess the competitive landscape, develop brand identity and explore the use of artificial intelligence to improve user experience. The engagement included market research, strategic planning and the development of prototype features, culminating in a final presentation of marketing and product recommendations.

• Gameplay Mechanics Definition: A document outlined the core game rules, objectives and unique features, detailed target audience segmentation by age, gaming style and interests, and proposed ideas for expansions, seasonal events and gameplay variations to maintain player engagement.
• Competitor Analysis Report: An in-depth analysis identified direct and indirect competitors in the mobile card game market, compared game mechanics and user experiences, examined competitor branding, pricing and marketing strategies, and analyzed user reviews to uncover pain points and opportunities for innovation.
• Branding Strategy & Identity Guide: A branding package was developed featuring logo concepts, typography and visual style recommendations, along with a proposed tagline and core brand messaging, complemented by a campaign strategy for social media, events and influencer engagement to build community.
• AI Feasibility & Application Brief: A research document explored AI use cases in gameplay, including adaptive difficulty and personalized recommendations, highlighted AI-driven features like custom deck suggestions and intelligent opponents, and examined technical considerations to integrate AI without complicating development.
• Final Strategic Presentation: A client presentation summarized core research findings, game development recommendations, marketing and monetization strategies, and showcased prototype or wireframe elements highlighting key features and UX design.

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing

The objective is to provide recommendations to the business on how we might hire more effectively and reduce attrition.

Available information sources for Project 1 include:

• EVP campaign tracking methods
• Applicant flow and hiring outcomes
• New hire survey and WAVE survey results
• New employee orientation materials
• Turnover data
• Access to site for observation

Available information sources for Project 2 include:

• Warehouse turnover data
• Applicant flow and source information
• Job Design – current and aspirational
• Automation and digital design outlook

Project 1:
Students will analyze the effectiveness to:

• Capture new candidates
• Improve awareness of benefits
• Improve knowledge of core programs
• Overall satisfaction with joining
• Design options to elevate new hire onboarding
• Recommend a model that will best accomplish the factors listed above

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Create a robust and data-driven framework for assessing and qualifying IT and operations suppliers, thus enhancing the vendor selection and risk management program. The project will leverage various industry partner and external data sources, including historical supplier performance data, industry benchmarks, and external risk indicators, to develop a comprehensive evaluation model and scoring tool.

The model should consider factors such as financial stability, operational capacity, cybersecurity preparedness, and compliance adherence, to name a few considerations.

Vendors

• Vendors that are referenced in the abstract will be 36 in number, and segmented as Tier 1 under the IT&Operations category

Key risk indicators dimensions and availability

• Industry partner requires 6 but is not limited to macro dimensions of KRI and 5 qualification criteria
• Students are expected to review all publicly available information in order to build the predictive model.
• Historical data related to SLAs and IT security risks will be provided by the industry partner.
• We also expect that the students will utilize algorithms, data analytics and machine learning techniques they have learned and used in academia.

Our expectation is that the students will create a risk qualification and evaluation predictive model for Tier 1 IT and operations suppliers that the industry partner can easily use to make decisions through the overall supplier lifecycle process, in particular to mitigating risks.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

The project involves designing a strategy to increase average daily rates (ADR) and off-season occupancy while boosting retail and service revenue.

Student teams collaborated with the hospitality group to analyze brand positioning, assess competitive trends, and create a strategic plan to drive bookings and boost revenue during slower months. Efforts included developing influencer tools, a long-range social media calendar, competitive benchmarking, and a deep evaluation of the properties’ marketing fundamentals.

• Influencer Engagement Guides: Three detailed guides were developed to bridge communication and expectation gaps between hotel group and influencers, offering clear instructions on brand messaging, deliverables, and partnership expectations, while ensuring consistent and aligned brand representation across all influencer content.
• Social Media Calendar: A content calendar was developed to guide social media efforts from October 2025 through May 2026, incorporating post themes aligned with seasonal trends and guest interests, strategic calls-to-action and promotional tie-ins, as well as key dates for campaigns and influencer collaborations.
• Competitive Market Analysis: A report was produced analyzing direct competitors’ performance, pricing and marketing strategies, along with industry trends in the Southern California off-season travel market. It identified opportunities for the hotel group to differentiate itself and increase average daily rates (ADR) and occupancy, and provided recommendations for partnerships, package deals and loyalty initiatives.
• Redefined Marketing Mix & Value Proposition Report: A strategic document was developed that reassessed the hotel’s product, price, place and promotion mix to address off-season challenges, offering a refined value proposition for each property supported by clear rationale. It included detailed recommendations to align messaging, customer experience, and offerings with key target segments.
• Final Strategic Presentation: An on-site presentation was delivered summarizing core insights from the competitive landscape, influencer and social media strategies, the redefined marketing mix and value proposition, and tactical recommendations to enhance off-season performance.

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing

The principal aim is to identify leading hydroponic equipment suppliers within the USA and globally, evaluating their potential for licensing partnerships concerning our innovative Rotary Aeroponic® system design and increasing our base of seed pod subscriptions, particularly within the context of their existing grow tent offerings.

This study is primarily interested in equipment suppliers and not input suppliers (providing consumables such as growing media and fertilizers).

Students will determine the recommended pricing for the complete grow-tent and seed pod systems.

Management Consulting

Business Administration Purdue University Daniels School of Business BS General Management

• Define the scope 1, scope 2, scope 3 for a company, a typical but complicated version of a supply chain solution provider.
• Set up a quotative model or framework for calculation of these scopes, define the input, restriction and output of the model.
• Create a dashboard for visualizing the output of the framework.
• Identify the areas for improvement or an action plan regarding these respective scopes.
• Identify online sources for publishing carbon targets and CRS.

• Utility Bills: Please provide energy, water, and steam bills. These can be obtained from the Accounting department.
• Shipping Information: Shipping details should be collected from the Planning or Supply Chain Management (SCM) team.
• Additional Information: Include any other relevant data that may be required to complete the analysis.

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

The Partner needed country dashboards that web-scrape publicly available data sources to display relevant data. They aimed to develop a ranking/ML model that uses country information and pertinent defense activity to propose further avenues for investigation. The Partner sought to accelerate findings and insights by creating a model that indicates the most salient defense activity for a given country.

The students used Python, automation, web-scraping, data visualization and ML to produce the desired deliverables.

This team produced dashboards that display relevant country information, which can feed into building a PowerPoint brief about the country. The Python/ML model identified information that should be investigated further, and all relevant codebases and documentation were delivered.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

This project will investigate, experiment, develop, test, and provide improvements via insights, models, recommendations to enhance the industry partner’s future spend and pricing capabilities.

The student team will necessarily use the following technologies or languages for the specified functionality detailed below:

• Programming and visualization tools are flexible

The student team will work with the following key datasets:

• SAP Data
• CDI, IHS

Project success will be determined based on your ability to identify and provide empirical based spend/pricing recommendations using models or analysis.

• A formal slide deck and team presentation to the project sponsors and anybody else they choose to listen to the presentation
• A presented poster at the February 16th Krenicki Center conference showcasing the business problem and how the problem is being framed into an analytics problem
• A presented/submitted poster to the 2024 INFORMS Business Analytics Conference
• A published/submitted paper to ICDATA 24 - The International Conference on Data Science
• Possible short video for Future Edelman Impact Award competition

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

The primary goal was for student teams to:

• Assess the technical and economic feasibility of embedded AI and humanoid robotics in manufacturing environments.
• Identify and evaluate specific operational use cases for AI and robotics in food/package manufacturing.
• Articulate the business value, cost-benefit analysis, and implementation considerations of deploying these technologies at scale.
• Explore potential challenges, including ethical, labor, and infrastructure implications.

• Industry partner provided background on current manufacturing operations and future innovation goals.
• Students leveraged academic research, case studies and relevant market data to inform recommendations.

Student teams delivered a strategic feasibility report and executive presentation highlighting prioritized use cases for AI and humanoids, with short- and long-term business impact. Deliverables included risk assessments, potential ROI models and alignment with the company’s innovation and sustainability goals.

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

The goal of this project is to identify the most critical traits of the most successful customer-facing technical personnel now and in the future so that the company can attract and retain that talent for the exponential growth expected in the organization in the next 3–5 years or more.

Students will receive:

• Access to Sales Representative HR teams to provide appropriate data and access to key members of teams for interviews, etc.
• Necessary sales reports
• Access to in-person meetings with Sales Representative partners local to Indiana

• A recommended methodology for conducting the study (interviews, surveys, observations, review of past performance, etc.)
• Support in conducting the study (as applicable through virtual and in-person meetings with Sales Representative HR, Sales, and Leadership teams across the United States)
• A summary of findings / study / research
• A recommendation for a tool that utilizes the research findings to identify and select top sales engineering talent

IBE Capstone

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

The primary goal was for student teams to:

• Understand the current landscape of Energy Transition and Sustainability within the industry, including key competitors and market trends.
• Provide actionable insights to determine whether the company’s electric power division is perceived as a leader, a lagger, or is underrecognized in this critical area.

• Market research and analysis, including the current landscape of Energy Transition and Sustainability within the industry, key competitors, and market trends.

• A comprehensive virtual presentation summarizing the findings, insights, and recommendations.

The project aimed to identify brand perception strategies and develop a comprehensive marketing strategy for the company’s electric power division.

Marketing Purdue University Daniels School of Business BS Marketing

The primary goal was for student teams to:

• Investigate barriers to adoption of mobile key technology in the hotel industry.
• Assess customer and operator perceptions of value, convenience, and security.
• Identify key features, service enhancements, or incentives that could drive higher usage rates.
• Recommend marketing, operational, or technological adjustments to better position the offering in a competitive hospitality landscape.
• Explore opportunities for recurring revenue models based on improved mobile key engagement.

• The company provided deployment data, customer feedback themes, and insights on current feature adoption through six presentations from various areas within the company.
• Students conducted competitive benchmarking and industry trend analysis.
• They also leveraged academic research on digital transformation in hospitality and user experience design.

Deliverables included:

• Market research identifying key user segments and adoption barriers.
• Ideation and development of feature enhancements and value-add service models.
• Financial analysis outlining projected ROI and revenue model implications.
• Executive presentation summarizing recommendations to increase mobile key adoption and enhance guest experience.

Student teams delivered a comprehensive strategy report and executive-level presentation.

Business Administration Purdue University Daniels School of Business BS General Management

The primary goal was for student teams to:

• Understand the barriers people with disabilities face when accessing public spaces.
• Ideate and prototype solutions that enhance independence and safety at public entry points.
• Incorporate universal design principles and emerging technologies to increase usability and security.
• Develop a compelling product pitch grounded in user empathy, functionality, and feasibility.

• Students toured the corporate partner’s manufacturing plant to gain firsthand insight into door and access control technologies.
• The competition took place over an intensive 48-hour period, requiring rapid ideation and prototyping.
• Teams conducted user empathy exercises, observational research, and ideation workshops using the design thinking process.
• The corporate partner provided insights on access control systems and existing technologies.

Student teams delivered and pitched product concepts to a panel of corporate and academic judges. Deliverables included:

• Problem framing and user journey maps informed by disability access challenges.
• Rapid prototypes and wireframes of innovative entrance solutions.
• Justification of design choices based on safety, inclusivity, and feasibility.
• Final product pitches featuring value propositions, implementation strategies, and scalability considerations.

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

The goals of this project include:

• Identifying the root cause of tool loss
• Develop a scalable tool loss mitigation strategy
• Reduce overall tool costs
• Increase productivity through better tool management
• Leverage technology and best practices
• Deliver actionable recommendations

In 2024, the company lost over $1.5 million in tools. The student team was able to meet with the company’s operations manager and warehouse manager to discuss problems and potential solutions.

• Tool loss solution
• Action plan for implementing tool loss solution

Business Administration Purdue University Daniels School of Business Online MBA

Develop an evaluation framework to help manufacturing companies assess whether custom technology platforms meet operational requirements and deliver clear business outcomes. The framework was informed by interviews with manufacturing leaders, research on ERP limitations, analysis of custom platform capabilities, and identification of key business drivers for technology investments.

Key datasets:

• Interviews with small- to mid-sized manufacturing company executives
• Research on ERP system limitations and pain points
• Case studies of technology implementations

Context Data:

• Industry trends in manufacturing technology, custom software and digital transformation
• Best practices for technology evaluation and vendor selection

The student team delivered an evaluation framework and supporting resources, including:

• A decision-making model for evaluating custom technology platforms
• Identification of key operational and financial metrics to assess platform fit and ROI
• Common risk factors and red flags in platform selection
• Recommendations for improving the vendor evaluation and implementation process
• A presentation of findings and recommendations to leadership

Purdue University Daniels School of Business Boilermaker Consulting

The company’s marketing team is seeking a comprehensive and innovative marketing strategy to effectively engage the Purdue University campus, with the dual objectives of expanding brand awareness and driving sales at the café.

Student teams worked as marketing strategists, identifying barriers to visibility and engagement, analyzing competitor strategies, and proposing tailored marketing activations to better position the company on campus. Their work culminated in a detailed report and a final presentation of strategic recommendations.

• Mobile App Enhancement Report: A research document was created analyzing leading mobile apps (e.g., Starbucks), identifying key usability features and providing recommendations to improve the company’s ordering experience.
• Catering Marketing Strategy: A comprehensive plan was developed outlining key target audiences near campus, recommended pricing models and bundling options, and strategic promotional tactics designed to boost brand awareness and drive demand.
• Campus Visibility & Engagement Plan: A set of proposals and visuals was created to enhance on-campus visibility, featuring recommendations for improved signage and murals, interactive tabling events and pop-up booths in high-traffic areas, and a planned event calendar including activations such as Company Takeover Days.
• Influencer & Athlete Collaboration Strategy: A partnership plan was drafted recommending collaboration with Purdue student influencers and athletes, featuring exclusive, limited-time drink campaigns and targeted social media content strategies designed to drive engagement and generate buzz.
• Final Strategic Presentation:
  • Core research and insights
  • Key marketing initiatives and promotional concepts
  • Actionable recommendations and proposed implementation steps

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing

The primary goal was for student teams to:

• Develop a credit scoring model using qualitative and quantitative metrics.
• Assess key financial and non-financial factors contributing to loan risk.
• Estimate future financial statements and create a loan amortization schedule.
• Apply financial management concepts from coursework to a real-world decision.
• Challenge assumptions and explore alternative financial scenarios.

• Students were provided with a case scenario involving a real company request.
• Applied concepts from MGMT 310/304 including risk assessment and cash flow analysis.
• Both in-person and virtual competition formats were used.
• Coursework aligned for integrated learning and extra credit in early rounds.

Student teams delivered:

• A qualitative and quantitative credit scoring model.
• Loan risk assessments and financial projections.
• Loan amortization schedules and scenario analyses.
• Executive presentations for the final round at Purdue Federal Credit Union headquarters.
• Competing teams were recognized for analytical rigor, professionalism, and clarity of recommendations.

Business Administration Purdue University Daniels School of Business BS General Management

The goal of this project is to assess whether the 2 oz. candle should be replaced with a slightly larger size and, if so, recommend the ideal size between 2 oz. and 6 oz. This size should improve the fragrance throw, align with customer needs and remain cost-effective for both customers and the company. The project will include market and competitor research, customer feedback analysis, a profitability study and a promotional plan to ensure successful implementation.

The 2 oz. candle serves as an affordable way for customers to explore new fragrances and increase AOV, but it has a weak fragrance throw, which often leads to dissatisfaction. The 8 oz. size has historically underperformed in sales due to pricing and marketing challenges, with most customers opting for the 16 oz. size. Previous attempts at a 4 oz. candle also failed to gain traction, possibly due to ineffective marketing. Without another candle option that balances performance, profitability and market demand, the company risks continued customer dissatisfaction with the smaller size and misses opportunities to attract and retain customers.

• Candle Size Recommendation Report
• Customer Feedback Synthesis
• Market and Competitor Analysis
• Profitability and Cost Analysis
• Implementation and Promotion Plan

Business Administration Purdue University Daniels School of Business BS General Management

Identify and demonstrate state-of-the-art methods for forecasting energy market behavior and prototype selected algorithms using energy grid data.

The student team will necessarily use the following technologies or languages for the specified functionality detailed below:

• Time-series - https://www.energyexemplar.com/plexos
• · Statsmodels · Polars / Pandas · PyTorch · Scikit-Learn · Numpy · Matplotlib / Seaborn · XGBoost · Scipy

The industry partner requires the student team to:

• Understand and map out the potential drivers of energy demands, available data, tools, constraints, and potential sources to provide better energy market transparency
• Design and develop various predictive modeling experiments to capture most accurately the energy demand for specific regions
• Summarize experimental findings with actionable recommendations

Project outcomes include:

• A formal slide deck and team presentation to the project sponsors
• A presented poster at the February 16th Krenicki Center conference showcasing the business problem and how the problem is being framed into an analytics problem
• A presented/submitted poster to the 2024 INFORMS Business Analytics Conference
• A published/submitted paper to ECDATA 24 – The International Conference on Data Science
• Possible short video for Future Edelman Impact Award competition

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Identify a model/approach using pre- and post-trip inspections reports, telematics data (geolocation), toll data (license plate, location, etc.) to triangulate back damage/tolls to a driver in a timely manner that a customer could charge back to the appropriate party. The toll association must be done in almost real time.

Key Datasets:

• Telematics data
• Toll data
• Vehicle information

Context Data:

• Company research
• Industry research
• Operations and logistics research

The student team created a configured data model and code that allocates costs back to specific vehicles in a timely manner. They delivered a report that included research findings, the solution approach, insights gained, the recommended model, and next steps for the company. They then presented the final product to the leadership team using a PowerPoint deck.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Identify Go-Get opportunities, automate procurement intelligence and create a continuous improvement roadmap.

The students leveraged spend analysis, clustering techniques and natural language processing. They built four interactive dashboards to support procurement decisions. They then embedded dashboards into existing process workflows and created a roadmap to improve data quality and collection.

This project unlocked $7M in potential savings through smarter bundling and supplier consolidation. It identified a vast majority of cost variance across suppliers within the same commodity groups. The partner gained 100% plant-level visibility into PO trends, vendor utilization and compliance performance. The team then delivered a scalable framework to institutionalize savings and drive process consistency. They deployed dashboards and playbooks that were used to guide effective use and long-term maintenance of analytical tools.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Develop a data-informed inventory wind-down strategy that enables locations to optimize final weeks of sales while minimizing leftover product. The strategy was informed by historical sales data, product shelf lives, supplier ordering timelines, and location-specific sales patterns leading up to seasonal closures.

Key datasets:

• Historical sales data leading up to prior closures
• Inventory levels at time of closure
• Product shelf life and spoilage timelines
• Supplier lead times and ordering constraints

Context Data:

• Company operating calendar and closure schedules
• Financial impact of inventory write-offs
• Sustainability goals related to waste reduction
• Industry best practices in seasonal inventory management

The student team delivered a comprehensive inventory wind-down plan, including:

• Forecasting models to predict product needs in final sales periods
• Decision rules for adjusting orders as closure dates approach
• Category-level strategies based on product perishability and sales trends
• Recommendations for store-level training and communication protocols A presentation of findings and recommendations to company leadership

Purdue University Daniels School of Business Boilermaker Consulting

• A short list of potential consulting partners
• A request for proposal (RFP) ready to be sent to companies on the short list
• A scoring criteria matrix for scoring returned proposals  

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

Develop structure, visibility, and consistency to savings by starting with high-impact categories. Establish governance, audit and reporting framework. Enable insight-driven decision-making.

The students reviewed data and interviews to surface gaps in savings tracking and manual reporting. Second, they aligned early insights with client priorities to set a clear vision. Third, they distilled findings into four themes: savings leakage, governance gaps, limited auditing, and fragmented reporting. Fourth, they combined XGBoost classifier and a Random Forest model, training both independently on the same dataset. Fifth, they held regular check-ins to validate assumptions and refine recommendations. Finally, they delivered a future-state vision aligned to the stakeholder needs and built on scalable best practices.

The created model helps reduce wasted negotiation efforts by flagging low-value opportunities, improving the quality and effectiveness of deals, and maximizing returns across procurement activities. The students developed a reporting dashboard highlighting two key views that empower clients to make informed, data-driven decisions. Their 3-step audit process is the most effective method to validate savings accuracy, traceability, and period alignment, ensuring reliability with a 5% error margin.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

The goal of this project is to identify strategic brand licensing opportunities for a flagship product developed by the animal health company. The students wanted to understand consumer behavior and purchase motivation to identify what influences product choices in cattle management.

• Executive Summary
• Value proposition
• Product description
• Description of royalty models
• Preferred manufacturers

Marketing Purdue University Daniels School of Business MS Marketing

The primary goal was for student teams to:

• Understand and explain the demand and supply curves for classic diesel engines, batteries, and fuel cell systems.
• Calculate and interpret revenue and profits in a perfectly competitive market.
• Assess the effects of government subsidies, excise taxes, price ceilings, and floors on market dynamics.
• Evaluate investment options in batteries, fuel cell systems, and diesel engines, considering various economic scenarios.

• Company supplied market research findings
• Company supplied templates and Microsoft Office for presentations and documentation.

• Impact assessment of strategic decisions, considering profits, company values, and customer base.

This project aims to develop strategic investment recommendations, considering profits, company values, and customer base. This includes evaluating how investments in batteries and fuel cells align with long-term profitability, sustainability goals, and customer needs.

ECON 251

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

Provide students with the opportunity to gain insight on relevant topics affecting the commercial industry.

The primary deliverables are a comprehensive report and presentation containing the analysis of current economic conditions and future trend predictions for the list of cities to be provided during project introduction. The secondary deliverable is a report showing the current and predicted future geographical landscape as it pertains to manufacturing in the consumer electronics industry. If time permits, a tertiary deliverable is a recommended plan to collect, store, and distribute the analysis gathered from primary/secondary deliverables on a regular basis across the sourcing organization of a large cap company.

MGMT 661: Management of Operating Systems

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

Develop a comprehensive strategy that addresses market positioning, competitive landscape and long-term growth.

Students will address the following:

• What marketing strategy should be used to reach upgrade customers? Why would a customer decide to upgrade their machine rather than purchase a new or used machine?
• Who are the major players in the retrofit space relevant to the company? Who is the biggest competitor and their competitive advantages?
• How do technological, regulatory and market factors in the agriculture industry shape the value of upgrading equipment?
• What does a long-term portfolio for upgrades look like to continue the evolution of the company’s product portfolio?

• One-page executive summary
• A customized analysis of marketing opportunities for upgrade kits with a focus on identifying major players and assessing the market
• Strategic recommendations for how the company can market to customers
• An assessment of the company’s product portfolio with recommendations for future portfolio expansion

Marketing Purdue University Daniels School of Business BS Marketing

Create a predictive model to help Industry Partner assess potential changes in inbound freight costs and determine when to lock in short-term rates.

Questions guiding the project:

• Are there predictive indicators that could inform upcoming rate fluctuations for inbound carriers?
• Historically, what indicators have led to significant increases in carrier costs?
• What other potential factors should be considered to help stabilize and manage inbound freight logistics?

Students will present a predictive model to Industry Partner.

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

Develop real-time delivery trend reports to minimize stockout risk on the production floor. The reporting can be utilized for the following:

• Identify poor performing suppliers or materials based off a chosen missed delivery criteria
• Compare and analyze documented lead times to actual delivery dates
• Provide real-time alerts to allow commodity managers to take a more proactive approach to issues
• Allow commodity managers to investigate historical delivery performance by supplier or material
• Generate recommended ROP and safety stock levels based off delivery performance
• Calculate a stockout risk rating by supplier

Manual Delivery Trend Reporting with Minimal Impact

1. The industry partner spends resources manually processing and reviewing quarterly delivery trend date for a select number of suppliers (≈ 75). The current delivery trend reporting does not encompass the full supply base, which leads to potential gaps.
2. The data can be outdated up to 4 months by the time the commodity manager reviews the earliest deliveries from the previous quarter. As a result, it is not reflective of the current delivery trends of a supplier or material.
3. The delivery trend reporting is only used to score suppliers on delivery performance and not applied to other areas of business such as production planning or stockout risk analysis.

Develop a real-time delivery trend report to minimize stockout risk on the production floor.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Provide an improved forecasting scenario and recommendations for best practices to determine supplier forecasting data. The recommendations must remain aligned with the industry partner's pull-manufacturing operation, which primarily utilizes reorder point or kanban planning techniques.

On average, the max forecast planning represents up to a 100% increase over the standard forecast planning scenario. Suppliers will often be challenged with an excess supply chain if the industry partner's demand does not equate to the max forecast over a given period.

Further, since COVID, several suppliers have reviewed their stocking programs with the company, and they no longer accept the Vendor Management Inventory (VMI) program due to the volume spread between the standard and max forecast scenarios.

• Interim Presentations: Presentation decks for interim review meetings with the company’s project team.
• Final Presentation: Comprehensive presentation deck for the final executive summary and recommendations.
• Research and Analysis Documentation: All supporting research, data analysis, and documentation compiled during the project.
• Project Reports: Detailed reports for each phase of the project, including methodologies, findings, and conclusions.

Build a forecast analysis tool for the industry partner with the base features:

• Identify incorrectly forecasted materials based off determined criteria
• Compare and analyze the history consumption data against a given planning scenario
• Provide automated summary reports with incorrectly forecasted materials
• Calculated an expected “Next Time Purchase” date and quantity based off the forecast, current stock and reorder point parameters

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

The team conducted an analysis to determine the effectiveness of various models in achieving four key objectives: capturing new business, growing existing client relationships, cost-effectiveness for the organization, and ensuring client and customer satisfaction. In addition, they outlined the pros and cons of each model, as well as the risks associated with each.

• Property Spend Data: Accounts payable data provided by client locations and spend data captured by the company through its PURS system.
• Historical Data: Data from the company’s PURS and eRM reporting systems.
• Accounts Payable Data: Actual annual total customer spend data from client accounting systems.
• Access to the Company’s Finance Team SME: Access to background and the person who developed the original model.

• Interim Presentations: Presentation decks for interim review meetings with the company’s project team.
• Final Presentation: Comprehensive presentation deck for the final executive summary and recommendations.
• Research and Analysis Documentation: All supporting research, data analysis, and documentation compiled during the project.
• Project Reports: Detailed reports for each phase of the project, including methodologies, findings, and conclusions.

The team recommended a model and organizational structure for securing new business and growing existing business. The team provided an analysis of the pros, cons, and risks associated with each model. Recommendations were based on client and customer satisfaction, cost-effectiveness, and ability to capture new and existing business.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

The goal is to create a strategy that effectively positions the STEM bus as an innovative and indispensable educational tool, attracts key stakeholders such as schools, parents, and corporate sponsors, and ensures its long-term success.

The student teams worked as marketing consultants, conducting in-depth market research, audience segmentation, and strategic planning to create a compelling proposal and marketing strategy. Their work included developing branding, outlining funding opportunities, and identifying outreach tactics to build support from schools, parents, corporate sponsors, and educational leaders.

• Strategic Proposal Document: A comprehensive proposal was developed to highlight the value and long-term vision of the STEM bus, featuring targeted audience segmentation (school administrators, parents, sponsors), a detailed financial plan outlining costs, revenue, and funding sources, core branding and positioning statements, recommended promotional strategies for outreach, and market research validating the concept’s viability and demand.
• Stakeholder Engagement Strategy: A plan was created to identify and engage key stakeholders, including school systems and principals, teachers and educational decision-makers, corporate sponsors and community organizations, as well as parents and student advocates.
• Marketing and Communication Plan: Messaging frameworks were developed to target different audiences, along with suggested promotional channels such as social media, email, in-person demos, and tactics to generate awareness and excitement through launch events and case studies.
• Final Presentation: A client-facing presentation summarized the value proposition and market opportunity, highlighted key findings and marketing recommendations, and included visual and strategic materials to support future fundraising and outreach efforts.

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing