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Marketing and Communications Team

Leadership Team

Sue Doron

Sue Doron

Executive Director of Marketing and Communications

sdoron@purdue.edu

Sue Doron

Executive Director of Marketing and Communications

As executive director of the Daniels School’s Marketing and Communications team, Sue leads a talented group of marketing, branding, recruiting, creative, and communications professionals. Her specialties include brand strategy and planning, strategic media planning and buying, and visionary leadership. Sue works closely with school and university leaders to position the Daniels School as a top 10 business school.

A Boilermaker through and through, Sue earned her communications degree at Purdue and was active in Alpha Delta Pi and the Grand Prix Foundation. Today, she volunteers for the Purdue Panhellenic Association, and is an executive board member for the Purdue Alpha Delta Pi Alumnae Association.

Michelle Hadley

Michelle Hadley

Senior Director of Marketing

mmhadley@purdue.edu

Michelle Hadley

Senior Director of Marketing

Michelle serves as the Senior Director of Marketing within the Marketing and Communications team at the Mitchell E. Daniels, Jr. School of Business. Since joining the business school in 2015, she has led teams in the areas of marketing, student recruitment, and marketing analytics. Adept at leveraging data-driven insights, Michelle combines creativity with precision to craft compelling campaigns that resonate with Boilermakers past, present and future. With more than three decades of industry experience, she has consistently driven revenue growth and brand recognition for several leading companies in the transportation and higher education industries.

As a “Double-Boilermaker,” Michelle enjoys all things Purdue and traveling to see the world with her family. While traveling, she enjoys meeting Boilermaker alumni in the most interesting places around the world

Kris Knotts

Kris Knotts

Director of Web Development and Marketing Analytics

knotts@purdue.edu

Kris Knotts

Director of Web Development and Marketing Analytics

Kris joined the staff at the business school in 2007 and oversees the external website of the school as well as all web analytics. He has been with Purdue since 2001, and served as the web technical specialist for Purdue Marketing Communications. Kris is a graduate of the organizational leadership undergraduate program in the College of Technology and the Weekend MBA program at the business school.

Kris has a strong interest in bringing games and game mechanics to business operations to increase engagement, often referred to as gamification.

 

Tim Newton

Tim Newton

Director of External Relations and Communications

tnewton@purdue.edu

Tim Newton

Director of External Relations and Communications

Tim oversees alumni relations and special events, and assists with publications, website content and media relations activities. He has been with Purdue since 1989, serving as the director of communications for the Purdue Alumni Association and as an editor for the Purdue News Service.

In addition to his duties at the Daniels School, Tim is also the play-by-play announcer for Purdue football and women's basketball on the Learfield Purdue Sports Network.

 

Marketing

James  Cox

James Cox

Salesforce Administrator

cox458@purdue.edu

James Cox

Salesforce Administrator

James Cox is the Salesforce administrator for the Marketing and Communications team at the Mitchell E. Daniels, Jr. School of Business. With great care, James ensures that our Salesforce CRM platform runs seamlessly, optimizing its capabilities to support our vision for marketing and prospective student engagement. His dedication to accuracy and efficiency is instrumental in our business operations. Outside the world of Salesforce, James enjoys woodworking, improv comedy, and engaging with other Salesforce professionals, embodying Purdue's values of inclusion, innovation and growth both in and out of the office.

Daniel Gaines

Daniel Gaines

Associate Director of Marketing & Analytics

gaines4@purdue.edu

Daniel Gaines

Associate Director of Marketing & Analytics

As an associate director of marketing for the Mitchell E. Daniels, Jr. School of Business, Dan Gaines works closely with program managers, academic directors, students, faculty, and alumni to market the school’s online master’s and certificate programs. He has managed marketing for graduate programs for the school since 2015 and has more than 20 years of experience in marketing. In addition to programmatic marketing, he also leads functional areas in CRM management, marketing analytics, and marketing automation. His previous employers include the U.S. Olympics, Pacers Sports & Entertainment, and the Texas A&M University System.

In his free time, Dan enjoys writing, mentoring, coaching, exploring faith, and spending time with family and friends.

Shannon  Hess

Shannon Hess

Associate Director of Marketing

spnichol@purdue.edu

Shannon Hess

Associate Director of Marketing

In her role Shannon leads enrollment marketing and communications strategies for the residential master’s and PhD programs. Additionally, she directs content marketing strategies across the school and pioneers marketing operations. Shannon combines her proficiency in leveraging data to inform decisions with her passion for breaking down silos and creating space for cross-team collaboration to develop imaginative solutions to organizational challenges.

Shannon is a two-time graduate of West Virginia University. When she’s not singing “Take Me Home, Country Roads,” you can find her cuddling with her cats, listening to podcasts, playing video games with her husband, or traveling to visit her family.

Sophie Lee

Sophie Lee

Marketing Analyst

lee626@purdue.edu

Sophie Lee

Marketing Analyst

Sophie (Eun-Hye) Lee, an alumna of the Mitchell E. Daniels, Jr. School of Business, hails from South Korea, bringing a diverse international perspective to her role as a marketing and communications specialist. With a BS in Management (Marketing) and a Graduate Certification in Business Analytics from the Daniels School, she assists in crafting analytics-driven marketing strategies and conducting in-depth data analysis. Her previous employers include Hana Tour, Tritonesoft Inc., and Walt Disney World Resort. In her free time, Sophie enjoys cooking, taking walks, and trying different local restaurants.

Kelsey Smith

Kelsey Smith

Marketing Cloud Specialist

smithkh@purdue.edu

Kelsey Smith

Marketing Cloud Specialist

Kelsey Smith is a seasoned Marketing Cloud administrator now part of the Marketing and Communications team at the Mitchell E. Daniels, Jr. School of Business, where she brings her expertise to the forefront of digital communications. With a passion for precision and an eye for detail, Kelsey plays a pivotal role in managing email communications. She collaborates closely with the Salesforce team, seamlessly integrating marketing strategies and data-driven insights to optimize outreach efforts.

Kelsey lives in Denver, Colorado. When not immersed in the dynamic world of marketing technology, she enjoys reading, watching college basketball, traveling, hiking, and spending time with her husband and two children.

Summer Zhao

Summer Zhao

Associate Director of Marketing

skzhao@purdue.edu

Summer Zhao

Associate Director of Marketing

Summer Zhao is as an associate director of marketing who oversees several key areas including MBA offerings, professional development initiatives, and corporate partnership activities. She earned her bachelor’s degree in business administration from UC Berkeley. Summer’s deepest passion lies in her volunteer work. She serves as a mentor for international students at Purdue through the student organization Acts to Fellowship International, providing guidance and support to undergraduate and graduate students hailing from diverse countries. Summer offers the students career coaching, nurtures their spiritual well-being, and assists them in adapting to their new environment and navigating the academic landscape.

Content & Creative

Zachary  Amick

Zachary Amick

Multimedia Video Specialist

zamick@purdue.edu

Zachary Amick

Multimedia Video Specialist

Zach is the Daniels School’s multimedia video specialist. He tells the stories of our students, faculty, alumni, staff, and supporters through digital media and graphic design, producing feature-length videos, shorts, and more. Zach has experience in broadcast television and non-profit communications, and has worked on Emmy Award-winning shows.

He earned a degree in telecommunications digital video production at Ball State. Zach joined Purdue’s business school in 2022. He is an amateur juggler.

Nicole Brooks

Nicole Brooks

Senior Writer & Editor, Marketing & Communications
Media Relations, Purdue University Research Center in Economics (PURCE)

brook113@purdue.edu

Nicole Brooks

Senior Writer & Editor, Marketing & Communications
Media Relations, Purdue University Research Center in Economics (PURCE)

Nicole is a writer and editor on the Marketing and Communications team, creating content for prospective and current students including website copy, email communications, brochures, flyers, and whatever else is needed. Nicole can’t believe she gets paid to collaborate with the Daniels School’s marketing strategists, graphic designers and web developers to bring stories to life, and to fix comma usage.

Prior to joining the business school in 2014, Nicole worked in communications at Florida State University and Indiana University, and as a beat reporter and features editor at newspapers in Indiana and Illinois. In her downtime she enjoys binge-watching well-written dramas, bowling, baking, and traveling.

Morgan Campbell

Morgan Campbell

Social Media Manager

campb151@purdue.edu

Morgan Campbell

Social Media Manager

Morgan Campbell is a social media manager for the Daniels School of Business at Purdue University. In 2018, she graduated from IUPUI with a bachelor's degree in journalism and public relations. Among Morgan's responsibilities are content creation, strategy implementation, consulting, and social listening, as well as branding and promoting the school's initiatives through creative content. In addition, she monitors the Daniels School of Business' social media accounts, engages with followers, and responds to comments or messages.

Shawn Dildine

Shawn Dildine

Creative Manager

sadildin@purdue.edu

Shawn Dildine

Creative Manager

Shawn Dildine is the creative manager for the Marketing and Communications team at the Mitchell E. Daniels, Jr. School of Business. By applying his design background and eye for precision and consistency, he oversees initiatives related to creative projects, including print and digital materials, videos, and photography. This effectively contributes to the brand and creative direction of the school.

In addition to ensuring the school's image aligns with Purdue University's master brand, he enjoys all things coffee, which fuels his creativity, and also enjoys spending time with his wife and their three children, who he hopes will become future Boilermakers.

Tiffany McConnell

Tiffany McConnell

Graphic Designer

mcconnet@purdue.edu

Tiffany McConnell

Graphic Designer

Tiffany McConnell is a graphic designer for the Daniels School of Business at Purdue University. She brings the school’s priorities and values to life in a visual way, adhering to best-in-class design standards. She is responsible for all design and ordering for the business school including print, digital, social, self-service templates, and promotional items. In addition, she is the administrator of the Daniels School of Business' Photoshelter account, managing photo assets, creating templates, and training/adding new users.

Eric Nelson

Eric Nelson

Website Communications Specialist

nelsoner@purdue.edu

Eric Nelson

Website Communications Specialist

Eric is a website communication specialist for the Marketing and Communications team at the Mitchell E. Daniels, Jr. School of Business. In this role, he maintains the school’s home page, news feed, and events queue, among other responsibilities. He also writes, edits, and publishes a variety of website and e-newsletter content, including features, profiles, press releases and research stories. Eric earned a bachelor’s degree in English and Rhetoric from Wabash College and received a master’s degree in communication from Ohio University.

Maria Weir

Maria Weir

Content Specialist
Marketing and Communications

mlweir@purdue.edu

Maria Weir

Content Specialist
Marketing and Communications

Maria Weir is a content specialist for the Marketing and Communications team at the Mitchell E. Daniels, Jr. School of Business. She creates content and strategies to set apart the Daniels School, telling compelling stories, distilling research concepts into thought-leadership articles, and inspiring prospective students to become Business Boilermakers.  In this role, she writes website and e-newsletter content, email journeys, features, blogs and research articles. Maria earned her bachelor’s degree in English from Purdue University and an MFA in Creative Non-Fiction from Chatham University. 

Web Development & User Experience

Caleb Honegger

Caleb Honegger

Web Designer / Developer

chonegge@purdue.edu

Caleb Honegger

Web Designer / Developer

Caleb Honegger is a designer and developer for the Daniels School of Business at Purdue University. A Purdue grad and Boilermaker since 2014, his priorities are the elevation and accessibility of all external website content for the Business School and keeping the website modern, focused, easy to understand, and freely accessible to viewers of all backgrounds. Caleb designs the bi-annual Purdue Business Journal and sets the visual standards for designers across the Daniels School webspace.

He enjoys cycling, reading, and creating ambient music, and lives in Indianapolis with his dog Rufus and wife Anna.

Xavier  Watson

Xavier Watson

Developer/UX Designer

xwatson@purdue.edu

Xavier Watson

Developer/UX Designer

Xavier Watson is a user experience designer and developer for the Daniels School of Business at Purdue University. He has an interdisciplinary academic research background and holds degrees from the University of Kentucky and Indiana University. At the Daniels School, Xavier primarily works on design and development projects for the external website of the school. Through his work, Xavier's goal is to craft an accessible and human-centered digital landscape for the Daniels School community.

External & Alumni Relations

Marian Decker

Marian Decker

Lead Administrative Assistant

cannova@purdue.edu

Marian Decker

Lead Administrative Assistant

As the administrative assistant for the MarCom team, Marian specializes in event logistics and budget tracking. She works behind the scenes to ensure everything runs smoothly. Marian has been at the business school since 2016, and started her career at Purdue in the Department of Statistics at the College of Science in 2012.

Andrea Hatch

Andrea Hatch

Director of Alumni Relations

hatch5@purdue.edu

Andrea Hatch

Director of Alumni Relations

Andrea has the pleasure of providing opportunities for Business School alumni to stay connected with other alumni, get involved with the school, and give back to current students. She and the Alumni Relations team work with Business Career Services, the Business Partnerships Office, faculty, and students to find ways to meaningfully engage with alumni. Andrea teaches the Executive Forum (MGMT401) class and manages the Daniels School Alumni Board. Prior to joining the Business School in 2023, Andrea worked for the Purdue for Life Foundation stewarding donors and engaging alumni.

Andrea has an undergraduate degree from Kansas State University in theatre and will receive a master’s degree in communication from Purdue University in December 2023. She enjoys showing love through gifting homemade baked goods, reading, crafting, and spending time outdoors.

Jackie Knotts

Jackie Knotts

Associate Director, Alumni Engagement & Communications Operations

jknotts@purdue.edu

Jackie Knotts

Associate Director, Alumni Engagement & Communications Operations

Jackie is the associate director of alumni engagement and communications operations within the Daniels School’s Marketing and Communications team. She is responsible for alumni engagement and database management for the school, and specializes in alumni communications strategy and implementation. She joined the business school in September 2016. Prior to that, she worked for the University Development Office (now the Purdue for Life Foundation) since 2008 as the associate director of prospect management & tracking. Jackie is a proud Purdue grad, having earned her degree from the School of Education in 2001.

Married to a 3x Boilermaker as well, she has two teenage sons, two dogs, a very large grocery bill every week, and an extremely high tolerance for shenanigans (send help!).

Stacey Sharp

Stacey Sharp

Associate Director of Alumni Engagement & Events

slsharp4@purdue.edu

Stacey Sharp

Associate Director of Alumni Engagement & Events

Stacey is the associate director of alumni engagement and events within the Daniels School of Business. She is responsible for several alumni-to-student short term mentor programs and manages other alumni volunteer opportunities. She collaborates with her alumni relations team to plan and execute numerous alumni engagement and school-wide events. She joined the Daniels School of Business in November of 2019. Prior to that she was an event planner for the Military Family Research Institute at Purdue University. Her other hospitality positions include hotel sales, restaurant management, and catering supervisor. Stacey graduated from Purdue University with a Hospitality and Tourism Management degree in 2011.

When Stacey isn’t working, she is caring for her very energetic and ornery girl triplets, two dogs, and husband.

Lou Underwood

Lou Underwood

Assistant Director of Alumni Relations & Special Events

lmunder@purdue.edu

Lou Underwood

Assistant Director of Alumni Relations & Special Events

Lou is responsible for planning alumni events and several other school activities. She also administers the Executive Forum. She has served as program manager for the school’s Weekend MBA and has supported other programs during her time at the Daniels School of Business. Prior to joining the Daniels School, Lou worked in the Burton D. Morgan Center for Entrepreneurship, Sponsored Program Services, and the School of Pharmacy. She also has corporate experience, working for more than a decade with Osram Sylvania.

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