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MS Marketing Curriculum

The MS Marketing program offers two variations to choose from, a traditional 18-month and accelerated 10-month route. A description of each route's curriculum can be found below:

MS Marketing Required Courses

Marketing Management
Analytics and Marketing for Managers
Marketing Analytics


Fall Semester, Module 1
Digital Marketing Strategy
Marketing Research
Business Marketing (Marketing Knowledge elective)**
Brand Management (Marketing Knowledge elective)**


Fall Semester, Module 2
Analytics for Social Media Marketing (Analytical elective)*
New Product Development (Marketing Knowledge elective)**
Data-Driven Marketing (Analytical elective)*
Free elective


Spring Semester, Module 3
Marketing Consulting projects
Persuasive Communication
Pricing Strategy and Analysis
Customer Analytics (Analytical elective)*
Consumer Behavior and Marketing (Marketing Knowledge elective)**
Digital Marketing Applications (Analytical elective)*


Spring Semester, Module 4
Marketing Consulting projects (cont.)
Persuasive Communication (cont.)
Digital Marketing Applications (cont.)
Data- Driven Marketing


*Marketing Approved Analytical Electives

Course Title
Analytics for Social Media Marketing
Data-Driven Marketing
Customer Analytics
Digital Marketing Applications


**Marketing Approved Marketing Knowledge Elective Courses

Course Title
Business Marketing
Brand Management
New Product Development
Consumer Behavior and Marketing

Popular General Business Electives

Course Title
Predictive Analytics
Cloud Marketing & Machine Learning for Marketing
Designing Social Network and Engagements
Project Management
Financial Management
Python Programming
Developing a Global Business Strategy
Advanced Business Analytics
Data Mining

33 credit hours are required for graduation.

The MS Marketing program is a STEM certified program. For details regarding the associated STEM OPT extension, please visit the USCIS website.

For a searchable directory of courses visit Purdue's online Course Catalog.

Students enrolled in the traditional 18-month program will have a reduced pace in course load from the one-year MS Marketing program, and will also complete the following classes during the second fall semester:

2nd Fall Semester, Module 1
Brand Management
Digital Marketing Strategy
Business Marketing
Marketing Research


2nd Fall Semester, Module 2
New Product Development
Analytics for Social Media Marketing


33 credit hours are required for graduation.

Students can take up to 8 credits in free elective courses.