Building collaborative engagement
The Office of Business Partnerships at Purdue University’s Mitch Daniels School of Business creates and provides solutions to the business challenges of today and the future.
Dedicated Daniels School professionals streamline opportunities for industry partners and alumni to connect with students and faculty beyond the traditional classroom setting. The partnerships office helps companies solve business challenges through consulting-focused experiential learning projects across all business functions via course-based engagements or contracts with our centers.
Applying the power of data to serve industry needs is in the Office of Business Partnerships’ DNA. Moving beyond theory into real problem-solving is a call to action our office takes seriously. We understand organizations large and small face uncertainty, rapid technological changes and the continuous need to train employees and cultivate new talent.
Let’s get started, together.
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Public University in the U.S.
QS World University, 2025
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Most Innovative Schools in the U.S.
7 Years Running
U.S. News & World Report, 2025
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There are so many ways we can work together to create and nurture a rewarding partnership that benefits your organization. Explore the opportunities that make up the core of a strategic partnership with Purdue and the Daniels School.
Enhance your organization's leadership capacity by investing in their development through a residential, online or hybrid degree program, certificate courses or a custom offering.
Collaborate with our centers of excellence and expert faculty researchers to gain access to top thought leadership.
Develop future team members while filling your most challenging positions. Your next hire could be that talented intern, a stellar full-time candidate or a transformational executive you meet through a tailored recruitment strategy designed for your company.
Join forces with our expert faculty and top students to create a consulting project that will define and test solutions for your pain points.
Drive industry and academic innovation through board membership, mentoring, guest lectures and curricular guidance.
Industry Partner is a distributor of textiles. Their strategic initiatives include systematic growth, increased engagement, operational efficiency, enhanced technology, and strategic discovery.
Over the past year, Industry Partner has undertaken a significant technology enhancement project. They migrated their ERP system from AX2012 to D365 Finance & Operations. Additionally, they began using a CRM system (D365 CE), which required an in-depth review and modification of their sales processes and procedures. This represented a major organizational change management effort. They are now in the phase of system enhancements and process improvements. One of the next major initiatives, related to the implementation of MRP functionality, is to improve the forecasting of inventory data.
The company partner, which produces, distributes and sells non-alcoholic (soft drinks, juices) and alcoholic beverages (malt beverages, rum, beer), partnered with the Master of Science Human Resource Management program. The student team designed a DE& I strategic plan to integrate the acquired brewery into Fortune 500 ownership. The team conducted meetings with DE&I leadership craft sites and the surrounding community to gain insight into initiatives, strategies, and definitions for both the conglomerate-owner and craft beer partners. In addition to internal research, the student team investigated and researched external strategies for DE&I from peers and competitors, including benchmarking and SWOT analysis.
The project was to assist a local non-profit organization in expanding their geographical reach and inclusiveness to individuals from diverse backgrounds. The business challenge was to develop a comprehensive marketing campaign to broaden the company’s market reach.
Academic and industry partnerships bring together the best of industry-specific and cutting-edge business knowledge to craft new and innovative ideas.
Mike Pettit
Senior Vice President and Chief Financial Officer, Wabash
Read the full story about our collaborative partnership with Wabash.
