Location: Berlin, Germany
Eligibility: The program is open to undergraduate students with a minimum 2.5 GPA
Course Credits: MGMT 437 Social Media Marketing & MGMT 390 Cultural Competency (6 credits)
Estimated Cost: $7400-7600 (airfare and personal spending not included)
Housing: Students will stay in shared student apartments or student residence housing
Language Requirements: None
Host: Daniels School of Business
Contact: businessstudyabroad@purdue.edu for more information
Daniels School students may apply for school-specific scholarships in addition to the Purdue Global Leaps Scholarship. Explore Financial Planning and Scholarships for more information.
This course is designed to orient students towards understanding fundamental social media strategies and tactics. Topics this course cover include online engagement models, interactive MKT, digital storytelling, viral MKT, social currency, influencer MKT, social selling, digital service strategy, and social listening tools. Further, this course examines the structural elements of the digital environment by examining brand communities and digital ecosystems. The capstone project for this course is a practicum that involves students consulting Berlin non-profits on their social media strategy. Students will work in groups to complete a social media playbook for their local German non-profit.
The MGMT 390 cultural competency course is taught by a local professor and will allow students to be fully immersed in a business course with a specific focus on the host city.
Both courses are supplemented with cultural activities, excursions, and company visits.
