Marketing is a fast-growing, rapidly evolving field with exciting new technologies. Organizations are hungry to fill the gap in their marketing teams with tech savvy, analytical and creative professionals.
The MS Marketing program's curriculum prepares students for consulting, product development, pricing, launch, and data-driven marketing research, UX/UI design and marketing applications of AI. Our Master of Science in Marketing (MSM) program prepares students to fill the need for analytics in marketing ventures and leverage technology in one of the fastest-growing business fields.
Purdue's MS Marketing program has the most graduate Marketing electives in the United States for residential programs. Our curriculum allows students the flexibility to choose their own path.
33 Credit Hours
To earn a Master of Science degree in Marketing (MSM), you must complete 33 credit hours of coursework including a robust curriculum covering analytics, communication, and strategy.
4 credits
4 credits
8 Business Elective Credits
Students may take up to 8 business electives from ACCT, DSB, ECON, FIN, MIS, MKTG, QM, STRT, or SCOM 500+ level course.
One of the most impactful parts of my experience at Daniels has been the Marketing Analytics coursework. Coming from a marketing background, I was used to thinking about creativity and strategy, but these courses challenged me to approach marketing through data and evidence."
Dulinika Bulumulla
MS Marketing '26
If you would like to receive more information about the MS Marketing program at Purdue, please fill out the form and a program specialist will be in touch.
We also have availability to meet with you virtually to discuss how your goals align with our curriculum, community, student experiences and outcomes to determine if Purdue is the right fit for you!
General questions about the program
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