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Master of Science in Marketing

 

The STEM-designated MS Marketing (MSM) program caters to individuals who are early adopters, intellectually curious, forward-thinkers and aspire to lead in the digital economy as marketing directors and C-Suite track professionals.

 

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Ayushi Sheth (MSM ’22) shares her experience in the Master’s in Marketing program at the Daniels School, including experiential learning opportunities, alumni networking, and securing an internship.

Our future-focused curriculum is designed to blend creative agility, storytelling and integrated marketing tactics with emerging technologies, including AI and critical thinking principles, to develop marketers who can lead through, adapt to and challenge digital disruption in the marketing industry.

Through transformational experiences like the Digital Marketing Lab, faculty-led consulting projects, market simulations, internships with the Daniels School marketing and communication team and competitive case competitions MSM graduates become articulate with data, ethical about technology application, fluent in customer experience and creators of value.

Meeting in conference room

33 Credit Hours


10, 18 or 22 months 1


Main Campus, West Lafayette


STEM-Designated

1 Students in the 18 month program who’ve completed the summer internship may seek an additional internship opportunity for their fall semester, extending their program to 22 months and graduating in spring. This co-op opportunity must include the summer internship, an active offer for a fall internship, and approval.

#6
MS Marketing
North America, QS, 2026
$83k
Average Salary
three year average
81%
Employment Rate
Within 6 months of graduation
three year average

If you would like to receive more information about the MS Marketing program at Purdue, please fill out the form and a Program Specialist will be in touch.





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We also have availability to meet with you virtually to discuss how your goals align with our curriculum, community, student experiences, and outcomes to determine if Purdue is the right fit for you!

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