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Online Graduate Certificates

Online Digital Marketing & Analytics GRADUATE CERTIFICATE

Program Highlights

  • 9-11 Credit Hours
  • 100% online
  • Taught by acclaimed Daniels School of Business faculty
  • Credit earned towards online MS/MBA degree
  • Graduate Certificate is an earned academic credential that enhances ROI

Purdue’s top-ranked business school offers an analytical brand of education that promotes problem-solving and innovation. Our Digital Marketing & Analytics Graduate Certificate program will prepare you to develop digital marketing plans and integrate marketing, advertising, sales, and logistics across physical and digital channels. Students get instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.

Depending on which required courses you choose, this certificate requires 9-11 credit hours.

Applications are accepted for Spring and Fall starts.

The Digital Marketing & Analytics Graduate Certificate program requires the completion of the outlined curriculum with at least a 2.70 GPA to receive the Digital Marketing & Analytics Graduate Certificate.

Required Courses
MGMT 52500 Marketing Analytics 2 crs.
MGMT 59000 Digital Marketing 2 crs.
MGMT 59000 Marketing Essentials 1 crs.
OR MGMT 62000 Marketing Management 3 crs.

 

Elective Courses
MGMT 56200 Project Management 2 crs.
MGMT 57000 Spreadsheet Modeling 2 crs.
MGMT 57100 Data Mining 2 crs.
MGMT 58600 Python Programming 2 crs.
MGMT 59000 Big Data Analytics in the Clouds 2 crs.
MGMT 59000 Deep Learning 2 crs.
MGMT 59000 Visualization & Persuasion 2 crs.
MGMT 59000 Web Data Analytics 2 crs.
MGMT 59000 Using R for Analytics 2 crs.
MGMT 67000 Business Analytics 2 crs.
MGMT 68300 Technology-Driven Business 2 crs.

*Select at least 4 credits of Electives

*Estimated plans of study listed below are not guaranteed. Completion time and course offerings are subject to change.

The Digital Marketing & Analytics Graduate Certificate can be completed in 3 semesters.

Fall Start - Management: 3 semesters
FALL MOD 1 MGMT 62000 Marketing Management
FALL MOD 2 MGMT 59000 Digital Marketing
SPRING MOD 1 MGMT 67000 Business Analytics
SPRING MOD 2 MGMT 58600 Python Programming
SUMMER MOD 1 GAP
SUMMER MOD 2 MGMT 52500 Marketing Analytics

Fall Start - Essentials: 4 semesters
FALL MOD 1 MGMT 59000 Marketing Essentials
FALL MOD 2 MGMT 59000 Digital Marketing
SPRING MOD 1 MGMT 67000 Business Analytics
SPRING MOD 2 MGMT 58600 Python Programming
SUMMER MOD 1 GAP
SUMMER MOD 2 MGMT 52500 Marketing Analytics

Spring Start - Management: 3 semesters
SPRING MOD 1 MGMT 67000 Business Analytics
SPRING MOD 2 MGMT 58600 Python Programming
SUMMER MOD 1 MGMT 62000 Marketing Management 
SUMMER MOD 2 MGMT 52500 Marketing Analytics
FALL MOD 1 GAP
FALL MOD 2 MGMT 59000 Digital Marketing

Spring Start - Essentials: 3 semesters
SPRING MOD 1 MGMT 67000 Business Analytics
SPRING MOD 2 MGMT 58600 Python Programming
SUMMER MOD 1 GAP
SUMMER MOD 2 MGMT 52500 Marketing Analytics
FALL MOD 1 MGMT 59000 Marketing Essentials 
FALL MOD 2 MGMT 59000 Digital Marketing 

If you would like to receive more information about the online Digital Marketing & Analytics Graduate Certificate program at Purdue, please fill out the form and a program specialist will be in touch.





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ONLINE graduate certificate programs