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Business Analytics and Information Management

Leverage DATA    Improve EFFICIENCy    create value

Our Business Analytics and Information Management major will prepare you to translate insights from data and analytics into business values. The scarcest talent in data science today involves those who can bridge the gap between business goals and analytic efforts. Take a giant leap into data exploration and state-of-the-art analytics methods in this cross-discipline major that teaches you to analyze and solve complex business problems by leveraging data.

Learn More About Business Analytics and Information Management

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Careers in Business Analytics and Information Management

Data Scientist | Application Software Developer | Business Analyst | Database Manager


The future is bright for Krannert's BAIM program graduates -- there is high market demand for data science professionals, especially for those who can leverage data to improve efficiencies and create value for a company.

The BAIM program builds upon Purdue University's strengths in STEM and Krannert's well-earned reputation in quantitative methods and management information systems. We have a long history of preparing students to thrive in a data-driven world.

Not only will you learn how to query and manipulate data for analysis (big data systems, at that) -- you will learn to communicate your analysis and results to decision-makers, becoming a leader in using data to inform business decisions.



United States

QS, 2022

As a BAIM student, you will learn from the same faculty who teach in our highly ranked and respected master's program in Business Analytics and Information Management.

More Than Technology

Preview some of the courses that make our Business Analytics and Information Management program unique.

Core Courses

Develop a solid foundation with Krannert. Highlighted Courses: Microeconomics, Applied Calculus, Introductory Accounting, Oral Communication

Upper division Courses

Lay the groundwork for your future career by digging in. Highlighted Courses: Business Data Mining, Python for Business, Management Science, Operations Management

Area Specialty Courses

Dig deeper into your interests and grow as a student. Highlighted Courses: Machine Learning for Business, Big Data & Cloud Computing, Systems Development, Predictive Analytics

Explore your four years at Purdue with this curriculum guide. Evaluate your options and plan ahead with this complete list of BAIM required and specialty classes.

Experiences in Business Analytics and Information Management

Discover some of the clubs, organizations, and opportunities that make the Business Analytics and Information Management major special.

Clubs and Organizations

Purdue recognizes the importance of clubs and organizations in the professional and personal development of its students. Are you a woman in business? Learn more about the Purdue University Women in Business organization. Interested in developing your leadership skills? Check out the School of Management Council.

The Data Mine

Want to further immerse yourself in data science? Ask us about The Data Mine. The Data Mine is a living, learning and research-based community open to all majors across campus. Members of The Data Mine are part of a team performing data-driven research together in a rigorous but welcoming environment. 

Study Abroad

In our interconnected world, including international experience within higher education is crucial. As a Krannert student, you'll have a wide selection of programs to choose from. From a short spring break trip to a whole semester or two, there's a program for you. Germany, Ireland, Italy, Japan, Costa Rica -- where will you go?

Admissions & Next Steps

Join the Business Analytics and Information Management program and take your Next Giant Leap.