The Bruce White Undergraduate Institute

Concentrations For Business Majors

If you are a current Daniels School of Business student, take your next giant leap by adding a concentration to your major. Similar to a minor, a concentration allows you to specialize your business degree, expand your career options and graduate on time in four years. Make the most of your Purdue experience and build a degree that is uniquely yours.

Concentrations typically require 12-16 credit hours in your chosen focus area.
Work with your academic advisor to tailor your business degree to your career goals.

Data Analytics

Learn to transform raw data into actionable insights that drive strategic decisions in client services, operations and management.

Hospitality & Tourism Management

Learn to manage business operations, enhance customer experiences and ensure financial well-being within the global service industry.

Innovation Management

Focus on the process of managing ideas — from conception to execution — across products, technology, strategy and policy.

International Business

Understand the complexities of conducting business across global markets, cultures and regulatory environments.

Management Consulting

Learn the art of providing strategic advisory services to help organizations improve performance and efficiency and solve complex problems.

Management Information Systems

Specialize your degree at the intersection of business and technology, learning how IT enables and optimizes business processes.

Marketing

Dive into the dynamic field of creating, communicating and delivering value to customers, from brand management to digital analytics.

Operation & Supply Chain Management

Master the planning and control of the processes that transform resources into finished goods and services, focusing on logistics, procurement and sourcing.