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Bill Robinson

Bill Robinson

Associate Professor of Management


Ph.D., Business Administration, University of Michigan, 1984
M.S., Economics, University of Illinois, 1976
B.S., Economics, University of Illinois, 1974


Professor Robinson's teaching interests include marketing management and new product development. His current research focuses on the stock market's ability to accurately value advertising spending and on using advertising to manage earnings. His papers have been published in Marketing Science, Management Science, Journal of Marketing Reserach, Journal of Marketing, Journal of Consumer Research, Journal of Industrial Economics, and Strategic Management Journal.

His research has almost 6000 Google Scholar citations. Out of more than 5000 papers published in leading marketing journals, his research on market pioneers and market share is listed in the top 50 for its impact on the field.

Professor Robinson was a member of the Krannert faculty from 1983-86. In 1986-89 he was an assistant and associate professor at the University of Rochester. From 1989-96 he was associate professor at the University of Michigan. Professor Robinson returned to the Krannert School of Management in 1996.

Phone: (765) 494-4432
Office: RAWL 4029

Quick links

Google Scholar

Area(s) of Expertise

marketing, new product development, and market pioneering