Qiang Liu
Associate Professor of Management
Marketing
Education
Ph.D. and M.S., Marketing, Cornell University, 2008
M.A., Statistics, University of California, Berkeley, 2003
M.A., Public Administration, Peking University, 2001
B.S, Information Management, Econ Double Major, Peking University, 1998
Qiang Liu is an associate professor of management at the Krannert School of Management, Purdue University, where he teaches digital & social media marketing and marketing management. His research interests include discrete choice models, dynamic structural models, pharmaceutical and healthcare industry, sharing economy, and digital & social media marketing. His research has been published in leading journals such as Marketing Science, Management Science, and Journal of Marketing Research . He holds a BS in information management from Peking University, a MA in statistics from University of California at Berkeley, and a Ph.D. in Management from Cornell University.
