Chad Allred

Clinical Associate Professor

Education

Ph.D., Business Management, Purdue University
MBA, Brigham Young University
B.S., Electrical Engineering, Brigham Young University

Dr. Allred began his industry career as an electrical engineer designing digital equipment for 3M, Exxon and Chevron at Eyring Research Institute. He subsequently earned an MBA and became a product line manager at Intel and a marketing director at Novell. For nearly a decade he pioneered innovative alliances, advanced professional associations, managed award-winning services and technologies, and provided oversight for international user groups and user relationships with tens of thousands of corporate customers, resellers and service professionals worldwide. Dr. Allred served as a trustee for NUI Inc. and as a founding board member of the IT Service Marketing Association. He was responsible for establishing the Novell TSA and the TSANet - an industry initiative receiving the Harold H. Short, Jr. Innovation-In-Service Award. Several of the aforementioned initiatives were highlighted in a published 1994 ITSMA Best Practices Case Study on Novell Services and the IT Service Industry.

In the late 90s, Dr. Allred left industry to pursue a PhD at Purdue University and enter academics. His doctoral research examined customer satisfaction and loyalty in high-tech business-to-business service exchange experiences. Dr. Allred’s research awards include the 2011 Harold E. Fearon Award (JSCM Best Paper), the 2011 Literati Network Awards for Excellence (JSM Highly Commended Paper), the 2010 Literati Network Awards for Excellence (Benchmarking Outstanding Paper), and the 2010 E. Grosvernor Plowman Award (Best Research of the SCMEC conference).

Since 2011, Dr. Allred has become increasingly focused on innovation in student experiential learning. He uses his industry experience and contacts to engage students in a broad range of real-world projects, believing that business skills alone are insufficient to achieve success. Students must also develop the confidence and determination to overcome unexpected problems and the passion to pursue challenging new opportunities.

Since joining the faculty of Purdue’s School of Management, Dr. Allred has mentored over 75 project teams engaging students and clients throughout the world. International Marketing students have worked with local entrepreneurs to improve the well-being of others in a variety of countries, including Cambodia, Malaysia, Thailand, Mexico, Guatemala, Vietnam, India, El Salvador, Nicaragua, Bolivia, and the Philippines. Brand Management students have assisted many local businesses in improving marketing strategies and branding efforts. As a founding (and current) board member of Purdue’s Fusion Point Consortium (FPC), Dr. Allred has formalized processes where students gain experience commercializing patented innovations held by Purdue’s Office of Technology Commercialization.

Dr. Allred received the 2024 Daniels Career Champion Award (Student Selected), honorable mention as the the 2023, 2022, 2020, and 2019 Krannert Outstanding Undergraduate Teacher, the 2022 Krannert Alumni Teaching Award for Innovation, and the 2021 School of Management Council’s Transformative Impact Award and.

In early 2020, Dr. Allred was awarded an Honorary Doctorate from North Chiang Mai University (Thailand) for service in global social entrepreneurship. His efforts have been endorsed by the regional governor and provincial administrator of the Chaing Mai Region. Related student projects continue to receive local, national, and foreign press attention. Dr. Allred also oversees the School of Management’s Undergraduate Marketing Programs and serves as faculty advisor to the Purdue Marketing Association - an undergraduate marketing club.

Journal Articles

Allred, Chad R., Stanley E. Fawcett, Cindy Wallin, and Gregory Magnum (2011). "A Dynamic Collaboration Capability as a Source of Competitive Advantage." Decision Sciences vol. 42 (1), 123-304.
Fawcett, Stanley, Cindy Wallin, Chad R. Allred, Amydee Fawcett and Gregory Magnum (2011). "Information Technology as an Enabler of Supply Chain Collaboration: A Dynamic Capabilities Perspective." Journal of Supply Chain Management vol. 47 (1), 38-59.
Allred, Chad R., and R. Bruce Money (2010). "The Service Hand-Off: Effects of Multivendor Service Performance on Customer Satisfaction - An Experimental Study." Journal of Services Marketing vol. 24 (3), 184-195.
Money, R. Bruce, and Chad R. Allred (2009). "An Exploratory Test of a Model of Social Networks, National Culture, and International Multilateral Negotiations." Negotiations Journal vol. 25 (3), 337-356.
Fawcett Stanley E., Chad R. Allred, Gregory M. Magnan, and Jeff Ogden (2009). "Benchmarking the Viability of SCM for Entrepreneurial Business Model Design." Benchmarking: an International Journal vol. 16 (1), 5-29.
Fawcett, Stanley E., Cindy Wallin, Chad R. Allred, and Gregory Magnan (2009). "Supply Chain Information Sharing: Benchmarking a Proven Path." Benchmarking: An International Journal vol. 16 (2), 222-246.
Allred, Chad R. and Stanley E. Fawcett (2008). "Market Orientations, Collaboration, Value Creation and Business Performance: Understanding Asymmetric Supply and Demand Chain Effects." International Journal of Business Excellence vol. 1 (4), 391-417.
Allred, Chad R., Scott M. Smith, and William R. Swinyard (2006). "E-Shopping Leaders and Fearful Conservatives: A Market Segmentation Analysis." International Journal of Retail & Distribution Management vol. 34 (4), 308-333.
Allred, Chad R., and Michael Swenson (2006). "Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model." Marketing Education Review vol. 16 15-21.
Whitlark, David B., and Chad Allred (2003). "Driving Your Market: Values Research Helps Create a Marketing Driving Strategy." Marketing Research vol. 15 (4), 33-38.

Book Chapters

Smith, Scott M., Jared S. Smith, and Chad R. Allred (2006). "Advanced Techniques and Technologies in Online Research." The Handbook of Marketing Research: Uses, Misuses, and Future Advance 132-158.

Proceedings (refereed)

Fawcett, Stanley E.., Cindy Wallin, Chad R. Allred, Gregory Magnum, and Amy Dee Fawcett (2010). "Evaluating Information Technology as a Supply Chain Collaboration Enabler: Insights from the Resource-Based View." Proceedings of the CSCMP Supply Chain Management Educators’ Conference
Wallin, Cindy, Stanley E. Fawcett, Chad R. Allred (2010). "Supplier, Customer and Collaboration Orientations: A Longitudinal Perspective." Proceedings of the 20th Annual North American Research and Teaching Symposium
Allred, Chad R., Stanley E. Fawcett, and Cindy Wallin (2008). "Collaboration’s Role in Mitigating Functional and Inter-organizational Conflict." Proceedings of the 2008 CSCMP Supply Chain Management Educators’ Conference.
Fawcett, Stanley E., Cindy Wallin, Chad R. Allred, and Gregory Magnum (2008). "Has a Proven Path Emerged? A Longitudinal Study of Supply Chain Information Sharing Capability." Proceedings of the Academy of Management 2008 Annual Meeting
Fawcett, Stanley E., Chad R. Allred, and Cindy Wallin (2008). "Market and Collaboration Orientations: Examining Supply/Demand Chain Effects." Proceedings of the Academy of Management 2008 Annual Meeting
Wallin, Cindy, Stanley E. Fawcett, Chad R. Allred, and Gregory Magnum (2008). "Supply Chain Information Sharing and Firm Performance: A Longitudinal Study." Proceedings of the 19th Annual North American Research and Teaching Symposium on Purchasing and Supply Management
Allred, Chad R. and Bruce R. Money (2007). "Customer Satisfaction with the Performance of Multivendor, After-Sales Service Alliances." Proceedings of the Summer 2007 AMA Educators Conference
Money, R. Bruce, and Chad R. Allred (2006). "An Exploratory Test of a Model of Social Networks, National Culture, and International Multilateral Negotiations." Proceedings of the 48th Annual Meeting of the Academy of International Business
Allred, Chad R., Scott M. Smith and William R. Swinyard (2006). "Shopper Segmentation." Proceedings of the 13th International Conference on Recent Advances in Retailing and Consumer Services Science
Allred, Chad R (2005). "Affect and Conation in Business-to-Business Relationships: An Empirical Analysis of Loyalty Lifecycle Sequence." Proceedings of the Winter 2005 AMA Educators Conference
Allred, Chad R., and Michael J. Swenson (2005). "Cross Cultural Religiosity, An Exploratory Investigation." Proceedings of the 11th Cross Cultural Research Conference

Seeds of Goodness: Marketing professor and his students plant change across borders
“Improve the well-being of someone, somewhere in the world,” challenges Chad Allred, professor of marketing, to his International Marketing students. This challenge evolved out of his personal humanitarian work, love of travel and the relationships he cultivated through both.
Full story: Seeds of Goodness: Marketing professor and his students plant change across borders
Students launch fundraising effort to bring water purification system to Thailand
PureAqua Global is a student run organization made up of Purdue University students with a mission of providing clean drinking water to impoverished villages across Southeast Asia and beyond. This summer, a group of students are traveling to Chiang Mai, Thailand, with the goal of implementing 20 purification systems that will provide 300 people with drinking water indefinitely. A one-time GoFundMe page has been launched to cover the $5,000 estimated cost of the project. To learn more and donate, please follow the link below.
Experiential marketing class aims to revitalize economy in Fulton, Indiana
As a lifelong resident of Fulton, Indiana, Pat Brown has been concerned about the economic future of his hometown, a small city with about 330 residents about an hour’s drive northeast of Purdue’s West Lafayette campus. As a graduate of Krannert Executive Education’s Applied Management Principles program, he also knew where to go for help. Brown reached out to faculty member Chad Allred, whose Experiential Marketing course had already found success helping preserve the economy of a village of woodcarving artisans in Baan Tawai, Thailand, more than 8,000 miles from Boilermaker country.

Contact

crallred@purdue.edu
Office: YONG 925

Daniels School Faculty