Ph.D., Management Science, Columbia University, 1975
M.S., Industrial Engineering, Purdue University, 1970
B. Tech., Mechanical Engineering, Indian Institute of Technology, Bombay, 1969
Using Social Media to Drive Adoption of Sustainable Products in Emerging Markets
Researchers from City, University of London, University of Chicago, and Purdue University published a new paper in the Journal of Marketing that demonstrates that social media can be used to alleviate a major deterrent that hinders the adoption of a new technology: customer uncertainty.
Area(s) of Expertise
Manufacturing Management, Manufacturing Quality Control, Quality Control, Research and Development, Marketing