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Federico Rossi

Federico Rossi

Associate Professor
Marketing

CV
  • Federico Rossi Super Bowl Ads

    Purdue Expert: Advertising and Super Bowl success

    Federico Rossi is an associate professor in marketing at the Daniels School of Business at Purdue University. In this video, he explains why Super Bowl ads are so successful. The Super Bowl is a very important event for advertisers because of the massive viewership and high level of attention that it commands.

    Full story: Purdue Expert: Advertising and Super Bowl success

  • Price Knowledge and Market Power

    Krannert's Federico Rossi discusses consumers’ price knowledge and retailers’ market power

  • effectiveness of reward programs

    Federico Rossi, Assistant Professor, discusses the effectiveness of reward programs

  • Fast delivery can shield nearby sellers from competition

    Customers in an Italian pizza-delivery market placed enough weight on speed that, for the median consumer, cutting the wait by half was worth more than 20% of the order price. The researchers found that impatience can protect nearby sellers from price competition, although very large delivery improvements may eventually remove that protection.

    Full story: Fast delivery can shield nearby sellers from competition

  • This pizza delivery study may change the way sellers view delivery services well beyond the foodservice industry
    What can a pizza shop teach us about the dramatic shifts taking place in consumer marketing? Quite a lot, actually. New research from Chaewon Seol and Federico Rossi of Purdue University focused on pizza delivery has found that consumer impatience is driving so much consumer decision-making that even location, price and quality can take a back seat.
  • Purdue Expert: Super Bowl Ads
    Professor Rossi explains the strategy behind Superbowl ads. The ads target large segments of the population so it is important to market products that aren’t very niche. The advertisements are very high quality because of the price of the ad and the brands try to show the personality of their brand through their ads. The companies even implement strategies to try to bridge the gap between social media and television.
  • Location Data
    Purdue Partners with Digital Envoy for ‘Data for Impact’ Program
    Digital Envoy, a pioneer of IP intelligence and high-quality consent-based location data, is partnering with the Purdue University School of Business for its data for good program, Data for Impact, on research examining how retail crime impacts consumer demand and how accessibility to public transportation can be improved.

Contact

rossif@purdue.edu
Phone: (765) 494-4423
Office: KRAN 457

Quick links

Personal website

Area(s) of Expertise

Advertising, Brand Strategy, Competitive Strategy, Consumer Behavior, Data Analytics, Digital Economy, E-Commerce, Industrial Organization, Market Research, Marketing, Mergers and Acquisitions, Pricing, Social Media

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