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Daniels School Faculty

John Burr

John Burr

Clinical Assistant Professor of Management


Ph.D., Strategic Management, Purdue University
MSIA, Krannert School of Management, Purdue University
B.S., Mechanical Engineering Technology, Purdue University


Dr. Burr is a Clinical Assistant Professor in the Krannert School of Management at Purdue University.  His teaching includes both Strategic Management and Consulting with additional expertise in Generatiev AI particularly in business application of Natural Language Processing.  A proven track record in strategy, marketing, consulting, and technology management. A balance of academic and pragmatic perspectives. Extensive global experience. Expertise in branding and positioning, business strategy, and strategic marketing. Consulting projects includes clients such as Microsoft, Intel, Wyze, adidas, Bridgestone, Cook Biotech, Griffith Foods, Dow Agro (Corteva), DuPont Tate and Lyle, Elanco, Eli Lilly, Endocyte, and many others from startups to scaled. Teaching areas include operations strategy, competitive dynamics, consulting and strategic management.  While at DuPont he held roles ranging from sales to international business strategy consulting.  During this period he had the opportunity to work in approximately 30 different countries and consult with brands such as Teflon®, Lycra®, Dacron® and business units ranging from engineering polymers, to crop protection, to packaging. Five years experience leading information technology including on-prem infrastructure development and application development.

His degrees include a Ph.D. in Strategic Management with a minor in Finance, a Masters in Science in Industrial Administration, and a Bachelors of Science in Mechanical Engineering Technology.

Phone: (765) 496-2271
Office: KRAN 432

Area(s) of Expertise

Artificial Intelligence, Consulting, Stock Market, Strategic Management