Our strength at Purdue's Marketing Lab comes from connecting deep industry knowledge with the next generation of big ideas. Our team of faculty and students uses data-driven marketing research to deliver innovative solutions for our partners.
At the Marketing Lab, Purdue students work alongside faculty experts to tackle real-life industry challenges. Apply your classroom knowledge, use data to guide your ideas and build a portfolio that stands out. Explore opportunities to join our team.
Annabelle Harris
Annabelle Harris is from Dallas, Texas, and is a graduate student studying Business Analytics and Information Management. She’s interested in a career in analytics or data science, especially in the marketing field. Outside of school, she enjoys going on long walks, spending time at the gym, and exploring new places.
Jinsuh Lee
Jinsuh Lee is passionate about leveraging the latest advancements in artificial intelligence to enhance digital and social media marketing. He aims to help clients connect more effectively with their audiences, optimize their efforts, and achieve measurable results. Beyond his professional work, Jinsuh enjoys hiking and biking as ways to stay active, recharge, and connect with nature — activities that keep him balanced, motivated, and inspired to move forward.
Aastha Shah
Aastha Shah is a graduate student in Marketing at Purdue University. She has a keen interest in digital marketing and brand management, with a focus on leveraging data to drive growth. When not immersed in her studies, she enjoys outdoor activities, painting, and playing pickleball. She values creativity and enjoys exploring new ways to connect with people!
Naiwedya Singh
Naiwedya is a graduate student in Marketing at Purdue University. She is passionate about digital marketing, consumer insights, and brand strategy, with a focus on using data-driven approaches to create meaningful impact. Beyond academics, Naiwedya enjoys spending time at the gym, taking care of her nutrition, trying new foods, and spending downtime with family and friends. She values culture and travel and is always looking for new ways to connect with and inspire others.
Prashansa Talati
Prashansa Talati is a graduate student pursuing her masters in Marketing at Purdue University with five years of marketing experience. An engineer turned marketer, she thrives at the intersection of data and creativity, using insights to craft stories that drive impact. Outside of work, she loves painting, reading, and drawing inspiration from nature. Her curiosity and bold ideas keep her exploring what’s next in marketing.
Shriya Thote
Shriya Thote is a graduate student from India pursuing her Master’s in Marketing at Purdue University’s Daniels School of Business. Shriya is passionate about using data to tell compelling stories and aspires to build a career in marketing analytics. In her free time, she enjoys reading books, experimenting in the kitchen, and spending time with people who inspire her.
Srivatsa Thumurikota
Srivatsa is a graduate student at Purdue University pursuing a Master’s in Marketing. With a background in digital marketing and analytics, he's keen on staying ahead of the ever-evolving marketing technology landscape and aligning it with impactful strategy. Outside of academics, he enjoys producing music, watching sports, and brainstorming with his friends.
